Abstract
The government has been tried to expand the supply of National Rental Housing(NRH) for the residential stability of low-income households with the ambitious construction plan of one milion units of NRH. However, it has been implemented without sufficieConsequently, some projects are experiencing substantial vacancy rates and filing the unoccupied units with the second target groups. In order to adjust the demand of each group, the wilingness to pay(WTP) of anticipated residents and the related demand characteristics ned to be observed. because the rent is determined by the government agency. This makes it dificult to estimate demand on NRH using market information. The purposes of this study are to estimate demand elasticity on price(rent) using PSM(Price Sensitivity Method) and UTP(Unique Target Point), and to analyze determining factors of demand elasticity is about 2.73, and that the respondents are wiling to pay more rent as they have a higher school career, a higher income level, and more financial asset.