Churn Analysis for the First Successful Candidates in the Entrance Examination for K University

Abstract

In this paper, we focus on churn analysis for the first successful candidates in the entrance examination on 2006 year using Clementine, data mining tool. The goal of this study is to apply decision tree including C5.0 and CART algorithms, neural network and logistic regression techniques to predict a successful candidate churn. And we analyze the churning and nochurning successful candidates and why the successful candidates churn and which successful candidates are most likely to churn in the future using data from entrance examination data of K university on 2006 year.

Keywords

• 데이터 마이닝;
• 로지스틱 회귀모형;
• 신경망 모형;
• 예측모형;
• 의사결정나무 모형;