Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Conditions Conducting Continuous Business of Women and Men Manager Owned Small Apparel Stores

소규모 의류 소매점포 남녀경영자의 지속적인 사업영위조건

  • 황연순 (춘해대학 피부미용디자인과) ;
  • 박종희 (울산대학교 경영학과) ;
  • 정지윤 (부산교육대학교 실과교육과)
  • Received : 2007.08.26
  • Published : 2007.10.31
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Abstract

The purpose of this study was to investigate conditions conducting continuous business of men and women manager owned small apparel stores, and to compare differences on demographical characteristics of the managers, and then to reveal what conditions were important to make a profit in future by gender. Data were collected from 150 (71 from men and 79 from women) managers owned small apparel stores in Busan. The results showed as follows; Conditions conducting continuous business of women and men manager were five factors such as manger's commitment, grasping capability of the trend, employee, planning and capability on financial control. There were significant differences in the perception of gender, education, managerial period, non employment/employment and non experience/experience between women and men manager on the conditions. Also, in this study we revealed that men importantly perceived planning factor and women grasping capability of the trend to make a profit in future.

Keywords

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