Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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The Effect of Dot Pattern on Dress's Wearer Image -On the Neutral coloration-

물방울패턴이 원피스드레스 착용자의 이미지에 미치는 영향 -무채색 배색을 중심으로-

  • Kim, Sun-Mi (Dept. of Clothing & Textiles, Gyeong Sang National University) ;
  • Kang, Kyung-Ja (Dept. of Clothing & Textiles, Gyeong Sang National University)
  • 김선미 (경상대학교 생활과학부 의류학) ;
  • 강경자 (경상대학교 생활과학부 의류학)
  • Published : 2007.06.30
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Abstract

The purpose of this study was to identify the effect of four clothing cues dot pattern size and ground field of color area ratio on dress's wearer image. The experimental materials developed for this study are a set of stimuli and response scales(The 7-point semantic). The stimuli were 30 color pictures manipulated with the combination of dot pattern size, dot pattern on background of color area ratio and neutral dress's using computer simulation. The subjects were 180 female undergraduates living students in Gyeong-nam. The result of this study are as follows: Image factor of the stimulus was composed of 5 different components (visibility, gracefulness, attractiveness, cuteness, womanly). Especially, Neutral color combination independently influenced the every components. In regarding the effect of interaction between each variable, the combination of dot pattern on background of color area ratio, dot pattern size on the combination had cuteness, womanly.

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