Research on the Status of Domestic Wedding Industry - Focusing on Dress, Studios, Makeup Firms -

  • Published : 2008.07.30

Abstract

The purpose of this research is to analyze the overall process of the wedding industry - arranging domestic wedding firms and formulating a database related to the business. Simultaneously, with all the data in hand the research attempts to seek flaws within the wedding industry and tries to offer solutions to revitalize the industrial section. Because the list of articles is enormously expansive, for the purpose of basic research, objects have been selected according to the process presented below. Wedding-product firms have been classified within the boundaries of dresses, studios, and makeup firms; distributing channels are mainly focused on wedding planners and related-consulting firms; related departments of universities and wedding organizations are illustrated as well. Due to the unorganized system of this particular field, the research process has been conducted with materials from personal experiences, newspapers, magazines, Internet websites, documents, and interviews with wedding-related firms and organizations, and professors. As a result, over 13 subjects which formulate a market structure of over 30 trillion won. However, due to lack of systemization of the industry, as it expands, numerous problems occur. Excessive competition between wedding-consulting firms and the lack of reliable education for wedding planners, unnecessary external investment and the lack of product research, false Information from the Internet puts the entire industry in a inefficient position. Organizations such as Korea Traditional clothes Industrial Union, Korea Wedding Consulting Association, Korea Martial Industrial Promotion Association(KOMIPA) etc, are made to seek for solutions. For the wedding industry to revitalize, wedding-product firms, wedding planners and consulting firms must maintain an organic relationship every season. They must systemize a proper distribution system, with wedding-product companies enhancing the quality of products, wedding planners organizing wedding plans with responsibility, and consulting firms focusing not only on profits. In order to make high-valued products, wedding-product companies must put their greatest effort in producing talented minds, and universities with related departments must do so as well. In other words, the industrial and educational section of our society must cooperate through a sophisticated system. In addition, related organizations must act to receive governmental support in order to support the industry.

Keywords

References

  1. Institute of Korean Wedding Culture(2006), Wedding Culture of Korea(unpublished)
  2. Choi, Mi-Hee(2006), "A study on the trend of Domestic Wedding dress Design" unpublished master dissertation, Konkuk University
  3. Lee, Hwan-Hee(2006), "A Study on the Design of Wedding Dress - With Priority given to the Images of Art Nouveau -", unpublished master dissertation, Ewha Womans University
  4. Lee, Min-Jeong(2008), "A Study on the Wedding Dress Design of Korea Images - Focused on Pear Blossom Pattern(梨花紋) and Dangui(唐衣) Images-" unpublished master dissertation, Ewha Womans University
  5. O, Seon-Suk . Yim, Seon-Yeong . Son, Yun-Keong (2004), Making & Fieldwork Wedding dress, Ltd. Academy Information
  6. "count of marriages and the age of first marriages, Korean statistical information Service", Retrieved May 14, 2008, from http://www.kosis.kr
  7. Interview, Chung Dam Wedding Plaza, CEO, Cho, Kyu-Heon, 20 November, 2007
  8. Kwppa Academy(2005), wedding planner (unpublished), p.10
  9. Wedding Consulting Association monthly assembly, 2-6, 2008
  10. Interview, Lee,sengJin weddingdress, designer Lee, Seng-Jin, 11 February, 2008
  11. Interview, Monument Studio Photographer Shin, Point Studio Photographer Lee, 22 December, 2007
  12. Interview, CEO of NoJuWon Hairgraph, CEO of Daniel K, 7 January, 2008
  13. Interview, The director of Wedding Event Department, Wusong College, 30 November, 2007 . 09 January, 2008
  14. Interview, The director of Wedding Consulting Department, Korean Aviation College, 18 January, 2008