International Commerce and Information Review (통상정보연구)
- Volume 10 Issue 3
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- Pages.391-406
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- 2008
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- 1598-7604(pISSN)
A Study on marketing strategy for the Brand-name of Korea's Meat in the globalization Era
세계화에 따른 한우브랜드의 마케팅전략에 관한 연구
Abstract
Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.
Keywords
- U.S. beef;
- Korea's beef cattle;
- brand-name of Korea's Meat;
- 4P(price, product differentiation, sales promotion, distribution) strategy