Abstract

Consumer's concerns over beef safety are increasing according to resuming U.S. beef import. And a few beef producers have converted into organic beef recently. This organic beef must have taste, nutrition and safety that consumers demand for. Korean organic beef should be gone on sale at the shop under direct management of producer's organizations or the special shop for Environmentally friendly products. So they should win consumers' confidence for beef safety and transparency in producing and marketing process.

Keywords

• korean organic beef;
• consumers' confidence;
• beef safety