Appearance Management Behavior and Ornament Wearing Practices in Relation to the Body Satisfaction and Image of Female College Students

여대생의 신체 만족도와 이미지에 따른 외모관리행동과 장신구 착용

  • Shin, Ju-Dong (Dept. of Fashion Design Information. Chungbuk National University) ;
  • Choi, Jong-Myoung (Dept. of Fashion Design Information. Chungbuk National University)
  • 신주동 (충북대학교 패션디자인정보학과) ;
  • 최종명 (충북대학교 패션디자인정보학과)
  • Published : 2008.04.30

Abstract

The purpose of this study was to analyze the appearance management behavior and ornament wearing practices in relation to the body satisfaction and body image. The questionnaire was administrated to 261 female college students in Chungbuk area. Most respondents were dissatisfied with their bodies, especially with weight and lower part of their body. Among three factors of body image, they showed a great concern about appearance of body itself than body shape management and physical attractiveness. Most female students attempted ear-piercing and hair dyeing as appearance management behavior. They preferred to wear earrings, necklaces and rings, in the order. There was a significant relationship between body satisfaction and body image. Also, there were significant relationships among body image, appearance management behavior, and ornament wearing practices.

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