A Study on the Factors Affecting Personal User's Acceptance of On-demand Software

개인 사용자의 On-demand Software 수용에 영향을 미치는 요인에 관한 연구

  • Published : 2008.06.30

Abstract

The development of service-based software and web-based application aims for providing user-demand service. On-demand software is emerging for same reason. Software delivery models like on-demand software is expected to change the software industry as an important technical revolution with the firm's strategy. Few research, however, has been done on the on-demand software. While much research on ASP and SaaS focused on firm' use, this study intends to examine the intention of using on-demand software targeting personal user. The intention to use of on-demand software was empirically examined in terms of quality, user characteristics, usefulness, easy of use, and security. Results shows that usefulness and easy of use are most significantly related to the intention of using on-demand software. Other factors are also found to affect the intention to use of on-demand software. This study contributes to improve the understanding and interest in on-demand software and it is expected to spread widely for individual user.

Keywords

References

  1. 곽기영, 이유진, '디지털 컨버전스 시대의 모바일 뱅킹 사용 의도 결정요인에 관한 연구', Information Systems Review, 제7권, 제2호(2005), pp.85-100
  2. 김태방, '모바일 게임의 사용의도 및 선행요인에 관한 연구', 성신여자대학교 박사학위논문, 2004
  3. 김호영, 김진우, '모바일 인터넷 사용에 영향을 미치는 중요 요인에 대한 실증적 연구', 경영정보학연구, 제12권, 제3호(2002), pp. 91-113
  4. 문용은, 정유진, '모바일뱅킹 사용의도의 영향요인에 관한 연구', 정보시스템 연구, 제13권, 제2호(2004), pp.89-117
  5. 심재연, 이재일, 신춘우, '중소기업 정보화 실태 및 개선방안에 관한 연구', 대불 대학교 논문집, 제9권, 제1호(2003), pp.83-103
  6. 안종문, 'ASP를 이용한 중소규모기업의 정보화 구현 방안', 숭실대학교 석사학위논문, 2005
  7. 안나은, '모바일 뱅킹 서비스 수용 요인에 관한 연구', 서울대학교 석사학위논문, 2003
  8. 이건창, 정남호, 이종신, '국내 인터넷 뱅킹 사용자의 이용의도에 영향을 미치는 요인에 관한 연구', 경영정보학연구, 제12권, 제3호 (2002), pp.192-212
  9. 이경원, '중소기업의 ASP 도입 의사결정에 영향을 미치는 요인에 대한 연구', 숭실대학교 석사학위논문, 2005
  10. 이광재, '모바일 뱅킹의 주요 성공요인에 관한 연구', 경희대학교 석사학위 논문, 2003
  11. 정수연, 박철, '서비스 유형의 조절효과를 고려한 모바일 서비스 수용에 영향을 미치는 요인:모바일 게임과 모바일 금융서비스를 중심으로', Information Systems Review, 제9권, 제1호(2007), pp.23-44
  12. 정제호, 'SW의 서비스화에 따른 시장전망과 정책방향', 한국소프트웨어 진흥원, 2005
  13. 채서일, 사회과학조사 방법론, 학현사, 1998
  14. 황경연, '한.미 은행 고객의 인터넷 뱅킹에 미치는 영향요인에 관한 비교 연구', 충남대학교 박사학위논문, 2002
  15. 홍현기, 'Application service providing에 대한 연구', 산업경영연구, 제26권, 제3호(1998), pp.115-131
  16. Agarwal, R. and J. Prasad, 'A Conceptual and Operational Definition of Personal Inovativeness in the Domain of Information Technology', Information Systems Research, Vol.9, No.2(1998), pp.204-215 https://doi.org/10.1287/isre.9.2.204
  17. Aladwani, 'Online Banking: A Field Study of Drivers, Development Challenges, and Expectations', International Journal of Information Management, Vol.21(2001), pp. 213-225 https://doi.org/10.1016/S0268-4012(01)00011-1
  18. Brown, I., J. Cajee, and et al. 'Cell phone banking:predictors of adoption in South Africa-an exploratory study', International Journal of Information Management, Vol.23(2003), pp.381-394 https://doi.org/10.1016/S0268-4012(03)00065-3
  19. Choi, J., 'An empirical study of Customer adoption of Fee-based online content services', University of Nebraska, Degree of doctor philosophy, 2004
  20. Chin, J. P., V. A. Diehl and K. Norman, 'Development of an Instrument Measuring User Satisfaction of the Human Computer Interface', Proceedings of the 1998 ACM Conference on Human Factors in Computing Systems, Washington DC, (1998), pp. 213-218
  21. Cooper, R. G., 'Examining Some Myths about New Product Winners', The Human Side of Managing Technological Innovation, Oxford: Collection of Reading, (1997), pp.550-560
  22. Davis, F. D., 'Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology', MIS Quarterly, Vol.13 No.3(1989), pp.319-340 https://doi.org/10.2307/249008
  23. Delone, W. H. and E. R. McLean, 'Information Systems Success:the quest for the dependent variable', Information Systems Research, Vol.3(1992), pp.60-95 https://doi.org/10.1287/isre.3.1.60
  24. Fishbein, M. and I. Ajzen, Belief, Attitude, Intention, and Begavior:An Introduction to Theory and Research, Addisio-Wesley, Reading, MA, 1975
  25. Gartner, Hype cycle for software as a service, 2006
  26. Greschler, D. and T. Mangan, 'Networking lessons in delivering Software as a service', International Journal of network Management, (2002), pp.317-325
  27. IDC, 'Software-on-demand Provider Strategies', 2006
  28. Info-Tech Research Group, 'Customized IT Benchmarking Report:Software Licensing', 2006
  29. Kim, K. M., B. H. Jun, and B. G. Kang, 'Factors affecting the use of mobile finance service', Proceedings of KMIS Conference, (2006), pp.10-14
  30. Lai, V. S and H. Li, 'Technology acceptance model for internet banking:an invariance analysis', Information & Management, Vol.42(2005), pp.373-386 https://doi.org/10.1016/j.im.2004.01.007
  31. Liao, Z. and M. T. Cheung, 'Internet-based e-Banking and Customer Attitudes: An Empirical Study', Information & Management, Vol.39(2002), pp.283-295 https://doi.org/10.1016/S0378-7206(01)00097-0
  32. Luran, P. and H. H. Lin, 'Toward an understanding of the behavioral intention to use mobile banking', Computers in Human Behavior, Vol.21(2005), pp.873-891 https://doi.org/10.1016/j.chb.2004.03.003
  33. Rogers E. M., Diffusion of Innovations, 4th Edition, Free Press : New York, 1995
  34. Sharma, S. and F. Gupta, 'Application service providers:issues and challenges', Logistic Information Management, Vol.15, No.3(2002), pp.160-169 https://doi.org/10.1108/09576050210426715
  35. Subramanyam, R., 'Complexity metrics and Customer involvement in software development: Implications for managing productivity and Quality', University of Michigan, Degree of Doctor of Philosophy, 2004
  36. Susarla, A., 'Understanding the Organization of Managed Service Providers:An Analysis of Customer Satisfaction and Contracting in markets For Hosted IT services', University of Texas at Austin, Degree of Doctor Philosophy, 2003
  37. Techopitayakul, D., 'ASP-based Software delivery : Economics, pricing and contract structuring using real option', Stanford University, Degree of Doctor Philosophy, 2003
  38. Venkatesh, V., 'Determinants of Perceived Ease of Use:Integrating Control, intrinsic motivation, and emotion into the technology acceptance model', Information systems Research, Vol.11, No.4(2000), pp.342- 365 https://doi.org/10.1287/isre.11.4.342.11872
  39. Venkatesh, V. and F. D. Davis, 'A Theoretical Extension of the Technology Acceptance Model:four longitudinal Field studies', Management Science, Vol.46 No.2 (2000), pp.186-204 https://doi.org/10.1287/mnsc.46.2.186.11926
  40. Walis, R., The Financial System Inquiry Final Report, Cnberra, AGPS, 1997
  41. Walsh, K. R., 'Analyzing the application ASP concept:Technologies, Economies, and strategies', Communications of the ACM, Vol.146, No.8(2003), pp.103-107
  42. www.etri.re.kr