Abstract

RFID(Radio Frequency Identification) technologies enjoy an enormous interest in all throughout the world, not only from the research but also from corporate practice. Although bar code is gradually substituted with RFID technology, the use of RFID technology in the companies is at the early stages and it's potential value isn't fully realized yet. RFID-related-trust is needed to solve these problems because these phenomena are related to uncertainties or risks disturbing RFID diffusion. This paper focuses on trust in the adoption of RFID and analyzes the effect to RFID technology acceptance of trust. This paper proposes 5 second constructs of trust; institutional trust, trust between companies, trust within company, technology trust, and service provider trust. In order to analyze some relationships between trust variable and 4 variables in TAM, structural equation modeling(SEM) is developed and SPSS 12.0 and AMOS 7.0 are used for analyses.

Keywords

• RFID;
• TAM;
• Trust