Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
권호 표지

Factors Affecting the Introduction of the Internet by Fashion Companies

패션 기업의 인터넷 도입의도에 영향을 미치는 요인에 관한 연구

  • Lee, Eun-Jin (Department of Clothing & Textiles, Chung-Ang University)
  • 이은진 (중앙대학교 의류학과.생활문화산업연구소)
  • Published : 2008.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to establish which factors were considered when fashion companies discussed the intention of employing the internet in various capacities. A total of 228 candidates were surveyed between 17-11-07 and 17-01-08. The collected data was used to conduct various descriptive and comparative analyses. Firstly, environmental factors considered important were internal pressure, external pressure and uncertainty of the market. Organizational factors considered important were support of the chief executive officer, capacity of the organization and future directivity. Profit factors considered important were elevation of the business, customer relationship management, advantage of the internet and reduction of expenses. Prohibitive factors considered important were miscellaneous expenses, secession of the customer, internal opposition of the organization and convertible expenses. Secondly, fashion companies regarded internal pressure, external pressure, support of the chief executive officer, capacity of the organization, future directivity, elevation of the business, customer relationship management, advantage of the internet and miscellaneous expenses as important when discussing the introduction of the internet.

Keywords

References

  1. 강낙중(2001). 한국수출제조기업의 인터넷 마케팅 결정요인 과 성과. 부산대학교 박사학위 청구논문
  2. 김재욱, 이성근, 최지호(2003). B2B e-marketplaces 참여의 도에 영향을 미치는 요인. 유통연구, 8(2), 85-101
  3. 김정림, 김영인(2003). 국내.외 영 캐주얼웨어의 웹 사이트 에 나타난 브랜드 컨셉분석. 한국복식학회 춘계학술대 회, 37
  4. 서창교, 김병연, 이형석(2002). EC 효힉과 경쟁전략과의 관 계에 관한 실증분석. 경영정보학연구, 12(2), 1-23
  5. 서창교, 이형석(2000). 기술혁신 관점에서 전자상거래 도입 단계의 실증분석. 경영정보학연구, 10(2), 197-211
  6. 신수연, 조정아(2007). 인터넷 쇼핑몰의 eSCM 실행요인과 성과에 관한 연구-패션상품 공급업체를 중심으로-. 한국의류학회지, 31(1), 95-106 https://doi.org/10.5850/JKSCT.2007.31.1.095
  7. 안중호, 김용영(1999). Lock-in을 활용한 인터넷 비즈니스 전략. 경영정보논집, 9, 91-109
  8. 이만교(2002). 기업의 인터넷 전자상거래 도입의도에 관한 실증적 연구: 혁신수용론적 관점. 대구대학교 박사학 위 청구논문
  9. 이만교, 박관희(2000). 기업에서의 전자상거래 시스템의 도 입에 관한 탐색적 연구 - Business-to-Customer(B to C)를 중심으로 -. 한국정보시스템학회 춘계학술대 회 발표논문집, 2000. 01., 201-208
  10. 장유정, 박재옥, 이규혜(2003). 패션 브랜드의 온라인 커뮤니 티 구성요소와 현황조사. 복식문화학회 추계학술발표 대회, 104-106
  11. 지성구(2003). 인터넷 유통경로 채택의도의 결정요인: 자기 잠식 수용도의 매개변수 역할을 중심으로. 서강대학교 박사학위 청구논문
  12. 지성구, 임채운(2004). 기업의 인터넷 쇼핑몰 채택의도의 결 정요인. 유통연구, 9(2), 1-27
  13. Abrahamson, E., & Rosenkopf, L.(1993). Institutional and Competitive Bandwagons : Using Mathematical Modeling as a Tool to Explore Innovation Diffusion. Academy of Management Review, 18, 487-517 https://doi.org/10.2307/258906
  14. Alba, J. W., Lynch, J., Weitz, B., Janiszewski, J., Lutz, R., Sawyer, A., et al.(1997). Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Market places. Journal of Marketing, 61(July), 38-53 https://doi.org/10.2307/1251788
  15. Chandy, R., & Tellis G. J.(1998). Organizing For Radical Product Innovation : The Overlooked Role of Willingness to Cannibalize. Journal of Marketing Research, 35(4), 474-487 https://doi.org/10.2307/3152166
  16. Cooper, R. B., & Zmud, R. W.(1990). Information Technology Implementation Research : A Diffusion Approach. Management Science, 36(2), 123-139 https://doi.org/10.1287/mnsc.36.2.123
  17. Foong, S. Y.(1999). Effect of End-User Personal and Systems Attributes on Computer-Based Information System Success in Malaysian SMEs. Journal of Small Business Management, 37(3), 81-88
  18. Grover, V., & Goslar, M. D.(1993). The Initiation, Adoption, and Implementation of Telecommuni cations Technologies in U.S. Organizations. Journal of Management Information Systems, 10(1), 141-163 https://doi.org/10.1080/07421222.1993.11517994
  19. Hoffman, D. L., & Novak, T. P.(1996). Marketing in Hypermedia Computer - Mediated Environments : Conceptual Foundations. Journal of Marketing, 60(July), 50-68 https://doi.org/10.2307/1251841
  20. Iacovou, C. I., & Dexter, A.(1995). Electronic Data Interchange and Small Organizations : Adoption and Impact of Technology. MIS Quarterly, 19(4), 465-485 https://doi.org/10.2307/249629
  21. Johne, A.(1996). Succeeding at Product Development Inovolves More than Avoiding Failure. European Management Journal, 14(2), 176-180 https://doi.org/10.1016/0263-2373(95)00061-5
  22. Kettinger, W. J., & Hackbarth, G.(1997). Selling in the Era of the Net: Integration of Electronic Commerce in Small Firms, Proceedings of the Eighteenth International Conference on Information Systems, 249-262
  23. Mols, N. P.(2001). Organizing for the Effective Introduction of New Distribution Channels in Retail Banking. European Journal of Marketing, 35(5/6), 661-686 https://doi.org/10.1108/03090560110388150
  24. Pitt, L., Berthon, P., & Berthon, J. P.(1999). The Impact of the Internet on Distribution Strategy. Business Horizons, 42(2), 19-28
  25. Rogers, E. M.(1983). Diffusion of Innovations, 3rd ed.. New York: Free Press
  26. Teo, T. S. H., & Too, B. L.(2000). Information Systems Orientation and Business Use of the Internet: An Empirical Study. International Journal of Electronic Commerce, 4(4), 105-130 https://doi.org/10.1080/10864415.2000.11518381
  27. Tornatzky, L. G., & Fleischer, M.(1990). The Processes of Technological Innovations. Lexington, MA : Lexington Books
  28. Yu, C. S.(2007). What Drives Enterprises to Trading via B2B E-marketplaces?. Journal of Electronic Commerce Research, 8(1), 84-100