Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
권호 표지

Empirical Validation for Verbal- EBS Effect to Cognitive Stimulation

구두 형식의 전자적 브레인 스토밍이 인지적 자극에 미치는 영향에 대한 실증적 연구

  • Kim, Jeong-Wook (Department of Business Administration, Sejong University) ;
  • Jeong, Jong-Ho (Craig School of Business California State University at Fresno)
  • 김정욱 (세종대학교 경영학과) ;
  • 정종호 (캘리포니아 주립대학교 경영학과)
  • Published : 2008.06.30
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Abstract

Given the industry's unprecedented attention and dedication of resources to voice recognition, this paper introduces and explores a novel idea generation technique whereby ideas are captured directly through verbalization rather than forcing group members to type ideas. A group simulator was used to measure the idea generation performance of individuals who input ideas verbally or via typing in the context of nominal and interacting groups. The results clearly indicate that verbal input represents a more desirable mechanism in a computer-mediated idea generation environment. Liberating group members from the keyboard produces remarkable performance gains. Verbalizing ideas helps individuals focus on analytical thinking and leverage group member ideas, ultimately facilitating the creation of ideas pools that are vastly superior in terms of quantity and quality. These effects were found across nominal and interacting groups. The implications of these results for future research and the design of technologies are discussed.

Keywords

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