The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
권호 표지

A Study on the Acceptance of Wearable Computers based on the Extended Technology Acceptance Model

확장된 혁신기술수용모델을 이용한 웨어러블 컴퓨터의 수용에 관한 연구

  • 이현미 (용인송담대학 스타일리스트과)
  • Published : 2009.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

Wearable computers can be defined as next generation clothing integrated with various digital functions and devices. Unlike existing computers, they are viewed as human-centric computers customized for information utilization and other specific human needs. This study is intended to discover how consumers are accepting wearable computers, which are different from existing computers, based on Technology Acceptance Model(TAM) and to extend the model by adding variable regarding acceptance of wearable computers. A total of 683 copies of questionnaires, distributed to those aged 19 and older, both male and female, were collected online. The data was statistically analyzed for this study using the extended TAM. In order to test hypotheses, the structural equation model using the Lisrel 8.30 version was performed. For analyzing constructs(or traits) of research model, exploratory factor was conducted and the measurement model was assessed from the result. Reliability was assessed through confirmatory factor analysis and the calculation of Cronbach's alpha coefficients. Overall, model fit was assessed by statistical indexes: Chi-square value, GFI, AGFI, and RMR. This study analyzed the process of acceptance of wearable computers with the extended TAM that includes a variable, perceived value, on the basis of previous studies. The results of the analysis revealed that attitude toward wearable computer was directly influenced by perceived usefulness and perceived value but indirectly influenced by perceived ease of use. Acceptance intention of the wearable computer was directly influenced by perceived value and attitude toward wearable computer. To be more specific, perceived usefulness was significantly correlated with both attitude toward wearable computer and acceptance intention of the wearable computer. Perceived value was also significantly correlated with both attitude toward wearable computer and acceptance intention of the wearable computer. The results of this study also suggested that perceived ease of use was actually a causal antecedent to perceived usefulness and perceived value. This research revealed that extended TAM to investigate the acceptance of wearable computer was appropriate. This study is intended to provide a theoretical framework for adoption of wearable computer and suggest empirical analysis that can serve as a guide for wearable computer.

Keywords

References

  1. 강경영, 진현정 (2007). “혁신기술수용모델(TAM)을 적용한 스마트 의류 구매의도 연구.” 한국의류학회지 3권 8호.
  2. 구동모 (2003). “혁신기술수용모델(TAM)을 응용한 인터넷 쇼핑행동 고찰.” 경영정보학연구 13권 1호.
  3. 김동원, 이태민, 강명수 (2003). “지각된 위험과 지각된 품질이 모바일 상거래 수용에 미치는 영향에 관한 연구: 기술수용모델 적용을 중심으로.” 대한경영학회지 2003년 2호.
  4. 김준우, 문형도 (2007). “정보기술수용이론(TAM)의 대안적 모델의 개발에 관한 연구.” e-비지니스연구 8권 2호.
  5. 김호영, 김진우 (2002). “모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구.” 경영정보학연구 12권 3호.
  6. 남혜진 (2004). “엔터테인먼트를 위한 인텔리전트 의류의 디자인 프로토타입 연구.” 연세대학교 대학원 석사학위논문.
  7. 박선형, 이주현 (2001). “웨어러블 컴퓨터(Wearable Computer) 개념을 기초로 한 디지털패션상품의 디자인 기능성 탐색1.” 패션비지니스학회지 5권 3호.
  8. 박재진 (2004). “소비자 혁신성이 온라인 쇼핑행동에 미치는 영향: 혁신기술수용모델을 중심으로.” 광고연구 63권.
  9. 삼성경제연구소 (2003). 유비쿼터스 컴퓨팅: 비즈니스 모델과 전망. Issue Paper.
  10. 손미숙, 박준석, 한동원, 조일연 (2006). “웨어러블 시스템 상호작용 시장 분석 및 기술 동향.” 전자통신동향분석 21권 2호.
  11. 안영무 (2004). “인텔리전트 의복과 생활환경.” 복식문화학회 학술대회지. 04 정기총회 및 춘계학술대회.
  12. 양은실 (2003). “사용성 및 착용성 평가에 기초한 웨어러블 컴퓨터의 디자인 프로토 타입 개발.” 연세대학교 대학원 석사학위논문.
  13. 오정숙, 한정선 (2007). “지원 서비스의 질적 차이에 따른 대학에서의 웹 기반 교육 활용 설명 요인 규명.” 교육공학연구 23권 1호.
  14. 용인송담대학 웨어러블 컴퓨터 프로젝트팀 (2004). Digital Wearable & Vision 2004. 용인송담대학 웨어러블 컴퓨터 프로젝트전시회 카다로그.
  15. 육형민 (2003). “스마트 재킷 디자인을 위한 사용성 평가척도 개발.” 연세대학교 대학원 석사학위논문.
  16. 이정섭, 장시영 (2003). “기술수용모델의 확장과 사용자 정보시스템 수용.” 경영학연구 32권 5호.
  17. 이정익, 이현미, 정기삼, 이병채 (2004). 유비쿼터스와 웨어러블 컴퓨팅. 용인: 용인송담대학 출판부.
  18. 이태민, 전종근 (2004). “유비쿼터스 접속성과 상황기반 제공성이 모바일 상거래에 미치는 영향에 관한 연구: 기술수용모델 적용을 중심으로.” 경영학 연구 33권4호.
  19. 장애란, 현명관 (2003), “디지털 의복에 표현된 디지털 패러다임.” 한국복식학회지 53권 4호.
  20. 장정무, 김종욱, 김태웅 (2004). “무선인터넷서비스 수용의 영향요인 분석: 플로우 이론을 가미한 기술 수용모델의 확장.” 경영정보학연구 14권 3호.
  21. 장활식, 김종기, 오창규 (2002). “웹의 상호작용 특성을 반영한 정보기술수용모델.” 경영정보학연구 12권 4호.
  22. 정기삼, 이현미, 이병채, 이정익, 오종민 (2006). “웨어러블 컴퓨팅의 현재와 미래.” 한국정보기술학회지 2권 1호.
  23. 정보통신산업진흥원 [2006년 7월 19일 검색]. “웨어러블 컴퓨터 시장 및 고객동향 분석” ITFIND 주간 기술동향, 1255; available from World Wide Web@http://kidbs.itfind.or.kr
  24. 정보통신산업진흥원 [2006년 8월 26일]. “해외 웨어러블 컴퓨터 기술 상용화 추진 전략분석” ITFIND 주간 기술동향, 1257; available from World Wide Web@http://kidbs.itfind.or.kr
  25. 조길수, 김주영, 김화연, 이명은, 이선 (2000). “디지털 의복.” 섬유기술과 산업 4권 1호.
  26. 한국전자통신연구원 (2005). 차세대 PC 기술 및 시장 동향. 한국전자통신연구원.
  27. 한동원 (2003). “차세대 PC와 유비쿼터스 컴퓨팅 패러다임.” 한국정보기술학회지 1권 1호.
  28. 홍지영, 채행석, 한광희 (2006). “스마트 웨어의 수용요인에 관한 연구.” 감성과학 9권 3호.
  29. Adams, D. A., R. R. Nelson and P. A. Todd (1992). “Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication.” MIS Quarterly Vol. 16, No. 2.
  30. Agarwal, R. and J. Prasad (1998). “A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology.” Information Systems Research Vol. 9, No. 2.
  31. Agarwal, R. and J. Prasad (1999). “Are Individual Differences Germane to the Acceptance of New Information Technologies?.” Decision Sciences Vol. 30, No. 2.
  32. Ajzen, I and M. Fishbein (1980). Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs. NJ: Prentice Hall, Inc.
  33. Ajzen, I and M. Fishbein (1991). “The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes.” 52.
  34. Anderson, J. C. and D. W. Gerbing (1988). “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach.” Psychological Bulletin Vol. 103, No. 3.
  35. Anderson, J. C. and J. A. Narus (1988). “Business Marketing: Understanding What Customer Value Is.” Harvard Business Review.
  36. Bagozzi, Richard and Yi, Youjae (1988). “On the Evaluation of Structural Models.” Joural of the Academy of Marketing Science Vol. 16, No. 1.
  37. Baumgartner, H and C. Homburg (1996). “Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review.” International Journal of Research in Marketing Vol. 13, No. 2.
  38. Chau, P. Y. (1996). “An Empirical Assessment of Modified Technology Acceptance Model.” Journal of Management Information Systems Vol. 13, No. 3.
  39. Chen, L. D. (2000). “Consumer Acceptance of Virtual Stores: A Theoretical Model and Critical Success Factors for Virtual Stores.” Doctor Thesis, The University of Memphis.
  40. Chin, W. W. and P. A. Todd (1995). “On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution.” MIS Quarterly Vol. 19, No. 2.
  41. Cho, G., W. Barfield and K. Baird (1998). “Wearable Computers.” irber Technology and Industry Vol. 2, No. 4.
  42. Davis, F. D. (1986). “A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results.” Doctoral Dissertation, Sloan School of Management, MIT.
  43. Davis, F. D. (1989). “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology.” MIS Quarterly Vol. 13, No. 3.
  44. Davis, F. D., R. P. Bagozzi and P. R. Warshaw (1989). “User Acceptance of Computer Technology: A Comparison of Two.” Management Science Vol. 35, No. 8.
  45. Davis, F. D., R. P. Bagozzi and P. R. Warshaw (1992). “Extrinsic and Intrinsic Motivation to Use Computers in the Workplace.” Journal of Applied Social Psychology Vol. 22, No. 14.
  46. Edward, C. (2003), “Wearable Computing Struggles for Social Acceptance.” IEE Review.
  47. Fishbein, L. P. and I. Ajzen (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Boston, MA: Addison-Wesley.
  48. Igbaria, M. (1993). “User Acceptance of Micro Computer Technology: An Empirical Test.” Omega International Journal of Management Science Vol. 21, No. 1.
  49. Igbaria, M., T. Guimaraes and G. B. Davis (1985). “A Motivational Model of Microcomputer Usage.” Journal of Management Information Systems Vol. 13, No. 1.
  50. McFarland, Daniel J. (1999). “The Particularization of Computer-Efficacy and Its Influence of on the Technology Acceptance Model: A Filed Study.” Doctor Thesis, Drexel University.
  51. Moon, J. W. and Y. G. Kim (2001). “Extending the TAM for a World-Wide-Web Context.” Information and Management Vol. 38.
  52. Moore, G. C. and I. Benbasat (1991). “Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation.” Information System Research Vol. 2, No. 3.
  53. Ruth, Christopher (2000). “Applying Modified Technology Acceptance Model to Determine Factors Affecting Behavioral Intention to Adopt Electronic Shopping on the World Wide Web: Structural Equation Modeling Approach.” Doctor Thesis, Drexel University.
  54. Solomon, M. R. (2002). Consumer Behavior (5th ed.). NJ: Prentice Hall.
  55. Taylor, S. and P. Todd (1995). “Understanding Information Technology Usage: A Test of Competing Models.” Information Systems Research Vol. 6, No. 2.
  56. Teo, T. S., V. K. G. Lim and R. Y. C. Lai (1999). “Intrinsic and Extrinsic Motivation in Internet Usage.” Omega International Journal of Management Science Vol. 27.
  57. Venkatesh, V. and F. D. Davis (1996). “A Model of Antecedents of Perceived Ease of Use: Development and Test.” Decision Sciences Vol. 27, No. 3.
  58. Venkatesh, V. and F. D. Davis (2000). “A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies.” Management Science Vol. 26, No. 2.
  59. Venture Development Corporation (2005). Wearable Systems: Global Market Demand Analysis. 2nd Edition.
  60. “Wearable Computer Market to Grow 500%” by '06. (2003). Venture Development Cooperation. Retrieved June 23, 2006.
  61. Yu, J. E., I. S. Ha, M. K. Choi and J. J. Rho (2006). “Extending the TAM for a T-commerce.” Information and Management Vol. 42.
  62. www.a.parsons.edu/~alison/thesis
  63. www.kingpc.or.kr
  64. www.media.mit.edu/wearables
  65. www.wearable.electronics.de
  66. www.wearcom.ysc.ac.kr
  67. www.Xybernaut.com