Korean Journal of Environment and Ecology (한국환경생태학회지)

Korean Society of Environment and Ecology (한국환경생태학회)
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Satisfaction Factors and Determinants of Visitors in Byeonsanbando National Park, Korea

변산반도국립공원의 탐방객 만족요인 및 예측모형 분석

  • Kim, Dong-Pil (Dept. of Landscape Architecture, Pusan National University) ;
  • Baek, Jae-Bong (Dept. of Landscape Architecture, Pusan National University)
  • Published : 2009.04.30
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Abstract

The purpose of this study was to provide basic data for developing the practical park management. For this, satisfaction degree, satisfaction factors and estimated model by satisfaction variables of visitors analyzed through a questionnaire survey in Byeonsanbando National Park, Korea. In the evaluation of the satisfaction, variables of 'careless cooking'. 'collection of natural plants & animals', 'Noise and urination on the road' and 'Littering problem' at Naesosa and 'crowding', 'touting', 'Indiscreet use' and 'Illegal merchant' at Gyeokpo was most unsatisfied than any other variables. Satisfaction factors by Factor Analysis were loaded with 'user management' at Naesosa(65.1%) and 'business behavior management at Gyeokpo(68.4%) by the highest contribution degree. In estimated model of satisfaction by Multiple Regression Analysis showed in order of 'Injury of landscape resource', 'Lack of information facility', 'crowding' and 'Lack of employee's guidance or kindness' at Naesosa and 'Injury of landscape resource', 'Lack of information facility', 'Illegal merchant', Lack of facility to stay' and 'Lack of employee's guidance or kindness' at Gyeokpo. So, Mountain and marine National Parks needed different management policy and are required to institutional apparatus for user education.

본 연구는 변산반도국립공원 탐방객들의 탐방 후 평가를 통하여 만족도, 만족요인과 예측모형을 분석하여 실질적인 공원관리의 기초자료를 제공하는데 그 목적이 있다. 만족도 분석결과 내소사는 무분별한 취사행위, 불법포획 및 식물채취, 고성방가, 쓰레기 등, 격포는 혼잡도, 호객행위, 무분별한 이용, 잡상행위 등에 불만족하였다. 만족요인으로는 '이용자관리', '이용관리 I ' 요인이 내소사(65.1%)와 격포(68.4%)에서 가장 큰 영향을 미쳤으며, 만족도 예측모형에 있어서 내소사는 '경관자원의 훼손', '공원정보 부족', '혼잡도', '관리자의 친절 및 안내부족' 등이, 격포는 '경관자원의 훼손', '공원정보 부족', '잡상행위'. '숙박시설', '관리자의 친절 및 안내부족' 등의 순으로 만족도에 영향을 미치는 예측모형이 만들어졌다. 따라서 산악과 해안공원의 차별화된 관리기법이 요구되고, 관리전략이나 정책도 필요하지만 탐방객의 교육을 위한 제도적 장치가 필요하였다.

Keywords

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