Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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University Students' Attitudes toward Valuable Consumption to the Types of LOHAS Lifestyle

대학생들의 로하스적 생활유형에 따른 가치소비태도

  • Kim, Jung-Hoon (Human Environmental Science, Center for Better Living, Wonkwang University)
  • 김정훈 (원광대학교 가정아동복지학, 생활자원개발연구소)
  • Published : 2009.08.31
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Abstract

The purpose of this study was to review university students' attitudes towards value-based consumption and their influences on it to the types of LOHAS lifestyle. The statistical analysis was based on a questionnaire survey by 275 subjects. Several attitude variables included in the study such as 'attitudes toward LOHAS lifestyle', 'environment', 'charity', 'need of business ethics', 'investment into socially responsible business', and 'good consumption'. By the results of the study, first, students' attitudes and concerns about the environment were positive, however, not expanded to the absolutely positive attitudes for their future society. Second, there is no clear relationship between their participation in the community and their attitudes to the LOHAS lifestyle. Third, university students' consumption was not based on the values of LOHAS, but on the attitudes to their own well-being. Fourth, groups with lower income and with no religious tendency revealed more positive attitudes toward LOHAS lifestyle than other groups. Fifth, there are some relations between LOHAS lifestyle and the individual's economic role performances such as the attitudes to 'environment', 'charity', 'need of business ethics,' 'investment into socially responsible business', and 'good consumption'.

Keywords

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  2. Female Clustering & Characteristics according to Environmental Attitude and Eco-clothing Purchase vol.15, pp.5, 2013, https://doi.org/10.5805/SFTI.2013.15.5.815