Journal of the East Asian Society of Dietary Life (동아시아식생활학회지)

The East Asian Society of Dietary Life (동아시아식생활학회)
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Perceptions of Mandu and Usage Behaviors by Mandu Type

만두에 대한 소비자들의 인식과 만두 유형별 이용 행동

  • Kim, Ju-Yeon (International Tourism Strategy Institute, Kyung Hee University) ;
  • Kim, Ki-Bbeum (Dept. of Culinary and Foodservice Management, Graduate School of Kyung Hee University) ;
  • Park, In-Su (Chewyoungru)
  • 김주연 (경희대학교 국제관광전략연구소) ;
  • 김기쁨 (경희대학교 대학원 조리외식경영학과) ;
  • 박인수 ((주) 취영루)
  • Received : 2009.09.23
  • Accepted : 2009.10.21
  • Published : 2009.10.31
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Abstract

Mandu has become more increasingly essential and popular. Various types of Mandu are on saleavailable for purchase and are receiving good response from customers. This study explored the buyers' perceptions and their usage behaviors regarding to Mandu. The results showed the followings: 1) The respondents considered Mandu a snack rather than a meal. 2) The perceptions of a meal were different by gender, age, annual income, and number of children. 3) Respondents frequently have consumed frozen Mandu more than handmade Mandu and the type of Mandu consumed differed by age, marriage, occupation and annual income. 4) Respondents generally preferred meat to vegetable for as the stuffing in Mandu and favorite stuffings differed by gender and age. 5) The 'snack factor' was the highest purchasing motive among three factors including 'meal', 'economy' and 'snack' factor. 6) The derived factors for Mandu purchasing attributes were 'safety', 'loyalty/practicality' and 'storage' factor. 'Loyalty/practicality' represented the highest among them and each purchasing attribute differed according to gender, marriage and annual income.

Keywords

References

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