The Effects of Logistics Service Quality and Relationship Orientation on Supply Chain Performance - Focusing on Delivery Quality of 3PL Firms -

물류서비스품질과 관계지향성이 공급사슬성과에 미치는 영향 - 3PL 기업의 물류배송품질을 중심으로 -

  • Park, Yi-Suk (Division of Business Administration, Wonkwang University) ;
  • Cho, Geon (Dept. of Business Administration, Chonnam National University, BK21 (n)Biz Convergence Team) ;
  • Ryu, Il (Dept. of Business Administration, Sunchon National University)
  • 박이숙 (원광대학교 경영학부) ;
  • 조건 (전남대학교 경영학부, BK21 (n)비즈 컨버전스 사업단) ;
  • 유일 (순천대학교 경영학과)
  • Published : 2009.09.30

Abstract

In this study, we will conduct an empirical study to see how the 3PL firm's logistics service quality and relationship orientation affects the supply chain performance. To examine the research model and hypotheses, we have used an empirical method based on the field survey in which most of measurements used and verified in previous studies are selected as measurements. The results of our empirical study can be summarized as follows: First, it can be shown that higher level of logistics service quality not only affects satisfaction and relationship orientation positively, but also improves supply chain performance. Second, it can be also shown that satisfaction for logistics service quality affects relationship orientation between shipper and 3PL firm positively. Finally, it can be shown that relationship orientation affects supply chain performance positively. This paper presents much implications both theoretical and practical side.

Keywords

References

  1. 권준희, 오세조, 박진용(2001), "관계지향성에 대한 고객만족과 거래성향의 영향에 관한 연구", "유통연구", 제5권, 제2호, pp.69-90
  2. 김대기, 권오경, 백인수(2003), "우리나라 기업의 공급 사슬성과에 관한 실증적 연구-자산성과분석을 중심으로","산업공학", 제16권, 제2호, pp.167-173
  3. 김상현(1995), "몰입 이론적 시각에서 본 기업 간 통제 메카니즘","경영학연구", 제24권, 제1호, pp.197-224
  4. 박정희, 이상환(2007), "물류서비스품질과 결과변수간의 영향분석","경영연구", 제22권, 제2호, pp.191-222
  5. 서문식, 서용한(2001), "인터넷 쇼핑몰 이용고객의 관계지향성에 관한 질적 연구","마케팅과학연구", 제8권, pp.269-290 https://doi.org/10.1080/12297119.2001.9707525
  6. 소순후, 유 일, 조 건, 박이숙(2007), "전자상거래에서 물류서비스품질,관계지향성,고객만족, 고객충성도 간의 구조적 관계","정보시스템연구", 제16권, 제4호, pp.107-129
  7. Anderson, J. C. and Narus, J. A.(1990), "A Model of Distributer Firm and Manufacturer Firm Working Partnerships," Journal of Marketing, Vol. 54, pp.42-58
  8. Barclay, D., Higgins, C. A., and Thompson, R. L.(1995), "The Partial Least Squares (PLS) Approach to Causal Modeling: Personal Computer Adoption and Use as an Illustration," Technology Studies, Vol. 2, No. 2, pp.285-309
  9. Bell, D., Deighton, J., Reinartz, W. J., Rust, R. T., and Swartz, G.(2002), "Seven Barriers to Customer Equity Management," Journal of Service Research, Vol. 5, No. 1, pp.77-85 https://doi.org/10.1177/1094670502005001008
  10. Benton, W. C. and Maloni, M.(2005), "The Influence of Power Driven Buyer/Seller Relationships on Supply Chain Satisfaction," Journal of Operations Management, Vol. 23, pp.1-22 https://doi.org/10.1016/j.jom.2004.09.002
  11. Bienstock, C. C., Mentzer, J. T., and Bird, M. M.(1997), "Measuring Physical Distribution Service Quality," Journal of the Academy of Marketing Science, Vol. 25, No. 1, pp.31-44 https://doi.org/10.1007/BF02894507
  12. Boyle. B., Dwyer, F. R., Robicheaux, R., and Simpson, J.(1992), "Influences Strategies in Marketing Channels: Measures and Use in Different Relationship Structures," Journal of Marketing Research, Vol. 29, pp.462-473 https://doi.org/10.2307/3172712
  13. Buckles, T. A. and Ronchetto, J. R.(1996), "Examining an Industrial Buyer's Purchasing Linkages: a Network Model and Analysis of Organizational Buying Workflow," Journal of Business & Industrial Marketing, Vol. 11, No. 6, pp.74-92 https://doi.org/10.1108/08858629610151316
  14. Carr, A. S. and Pearson, J. N.(1999), "Strategically Managed Buyer-Supplier Relationships and Performance Out-comes," Journal of Operations Management, Vol. 17, pp.497-519 https://doi.org/10.1016/S0272-6963(99)00007-8
  15. Chin, W. W.(1998), The Partial Least Squares Approach to Structural Equation Modeling, In G.A. Marcoulides(Ed.), Modern Methods for Business Research, Lawrence Erlbaum Associates, Mahway, New Jersey, pp.295-336
  16. Christine, M. H., Lamming, R. C., and Cousins, P. D.(1999), "Developing the Concept of Supply Strategy," International Journal of Operations and Production Management, Vol. 9, pp.650-674 https://doi.org/10.1108/01443579910278910
  17. Cohen, J.(1988), Statistical Power Analysis for the Behavioral Sciences (2nd ed.) Lawrence Erlbaum, Hillsdale, NJ
  18. Cronin, J. J. Jr and Taylor, S. A.(1992), "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, Vol. 56, No. 3, pp.55-68 https://doi.org/10.2307/1252296
  19. Evans, J. R. and Laskin, R. L.(1994), "The Relationship Marketing Process: A Conceptualization and Application," Industrial Marketing Management, Vol. 23, pp.439-452 https://doi.org/10.1016/0019-8501(94)90007-8
  20. Fornell, C. and Lacker, D.(1981), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, Vol. 18, No. 1, pp.116-142
  21. Ganesan, S.(1994), "Determinants of Longterm Orientation in Buyer-Seller Relationship," Journal of Marketing, Vol. 58, pp.1 https://doi.org/10.2307/1252265
  22. Garwood, D.(1999), "Supply Chain Management: New Paradigms for Customers and Suppliers," Hospital materials Management Quarterly, Vol. 20, No. 3, pp.1-3
  23. Gouldner, A. W.(1960), "The Norm of Reciprocity: A Preliminary Statement," American Sociological Review, Vol. 25, No. 2, pp.161-178 https://doi.org/10.2307/2092623
  24. Gronroos, C.(1978), "A Service-Oriented Approach to Marketing of Services," European Journal of Marketing, Vol. 12, No. 8, pp.588-601 https://doi.org/10.1108/EUM0000000004985
  25. Gundlach, G. T. and Cadotte, E. R. (1994), "ExchangeInterdependence and Interfirm Interaction: Research in a Simulated Channel Setting," Journal of Marketing Research, Vol. 31, pp.515-532 https://doi.org/10.1177/0092070399272007
  26. Harding, F. E.(1998), "Logistics Service Provider Quality: Private Measurement, Evaluation, and Improvement," Journal of Business Logistics, Vol. 19, No. 1, pp.103-120
  27. Harland, C.(1996), "Supply Network Strategies: The Case of Health Supplies," European Journal of Purchasing & Management, Vol. 2, No. 4, pp.183-196 https://doi.org/10.1016/S0969-7012(96)00014-7
  28. Kelly, H. H. and Thibaut, J. W.(1978), Interpersonal Relations: A Theory of Interdependence, John Wiley & Sons Date Published
  29. Kumar, A. and Sharman, G.(1992), "We Love Your Product, but Where is It?," The Mckinsey Quarterly, No. 1, pp.24-44
  30. Lieb, R. C. and Randall, H. L.(1996), "A Comparison of the Use of Third Party Logistics Service by Large American Manufactures, 1991, 1994, and 1995," Journal of Business Logistics, Vol. 17, No. 1, pp.305-320
  31. Mentzer, J. T., Flint, D. J., and Kent, J. L.(1999), "Developing a Logistics Service Quality Scale," Journal of Business Logistics, Vol. 20, No. 1, pp.9-32
  32. , , and Hult, G. T. M. (2001), "Logistics Service Quality as a Segment-Customized Process," Journal of Marketing, Vol. 65, pp.82-104 https://doi.org/10.1509/jmkg.65.4.82.18390
  33. Mohr, J., Fisher, R. J., Nevin, J. R.,(1996), "Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control," Journal of Marketing, Vol. 60, No. 3, pp.103-115 https://doi.org/10.2307/1251844
  34. Morgan, R. M. and Hunt, S. D.(1994), "The Commitment Trust Theory of Relationship Marketing," Journal of Marketing, Vol. 58, No. 3, pp.20-38 https://doi.org/10.2307/1252308
  35. Narayandas, D. and Rangan, V. K. (2004), "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets," Journal of Marketing, Vol. 68, No. 3, pp.63-77 https://doi.org/10.1509/jmkg.68.3.63.34772
  36. Narus, J. A. and Anderson, J. C. (1996), "Rethinking Distribution: Adaptive Channels," Harvard Business Review, Vol. 74, No. 4, pp.112-120 https://doi.org/10.1225/96409
  37. Odekerken-Schroder, G., De Wulf, K., and Schumacher, P. (2003), "Strengthening Outcomes of Retailer–Consumer Relation- ships: The Dual Impact of Relationship Marketing Tactics and Consumer Personality." Journal of Business Research, Vol. 56. No. 3, pp.177-190 https://doi.org/10.1016/S0148-2963(01)00219-3
  38. Oliver, C.(1990), "Determinants of Interorganizational Relationship: Integration and Future Directions," Academy of Management Review, Vol. 15, pp.20-38
  39. Panayides, P. M. and So, M.(2005), "Logistics Service Provider-Client Relationships," Transportation Research Part E, Vol. 41, pp.179-200 https://doi.org/10.1016/j.tre.2004.05.001
  40. Parasuraman, A., Zeithaml, V. A., and Berry, L. L.(1988), "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing, Vol. 64, No. 1, pp.12-40
  41. Payne, A., Christopher, M., Peck, H., and Clark, M.(1999), Relationship Marketing, Strategy and Implementation," Butterworth-Heinemann, London
  42. Ranganathen, C., Dhaliwal, J. S., and Teo, S. H.(2004), "Assimilation and Diffusion of Web Technologies in Supply-Chain Management: An Examination of Key Drivers and Performance Impacts," International Journal of Electronic Commerce, Vol. 9, No. 1, pp.127-161
  43. Rhea, M. J. and Schrock, D. L.(1987), "Physical Distribution Implementation Effectiveness: The Customer Perspective," Transportation Journal,Vol. 27, Issue. 1, pp.36-42
  44. Shin, H., Collier, D. A., and Wilson, D. D.(2000), "Supply Management Orientation and Supplier/Buyer Performance," Journal of Operations Management, Vol. 18, pp.317-333 https://doi.org/10.1016/S0272-6963(99)00031-5
  45. Simchi-Levi, D., Kaminsky, P., and Simchi-Levi, E.(2003), Designing & Managing the Supply Chain, McGraw-Hill
  46. Sin, L. Y. M., Tse, A. C. B., Yau, O. H. M., Chow, R. P. M., Lee, J. S. Y., and Lau, L. B. Y.(2005), "Relationship Marketing Orientation: Scale Development and Cross-cultural Validation," Journal of Business Research, Vol. 58, No. 2, pp.185-194 https://doi.org/10.1016/S0148-2963(02)00493-9
  47. , , Chan, H., Heung, V. C. S., and Yim, F. H. K.(2006), "The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry,"Journal of Hospitality & Tourism Research, Vol. 30, No. 4, pp.407-426 https://doi.org/10.1177/1096348006287863
  48. Smith, R. and Houston, M.(1982), Script-based Evaluations of Satisfaction with Services, In. Berry, L.G., Shostack, G.L., and Upah, G.(eds.), Emerging Perspectives on Services Marketing, Chicago: American Marketing, pp.59-62
  49. Stank, T. P., Goldsby, T. J., Vickery, S. K., and Savitskie, K.(2003), "Logistics Service Performance: Estimating Its Influence on Market Share," Journal of Business Logistics, Vol. 24, No. 1, pp.27-55 https://doi.org/10.1002/j.2158-1592.2003.tb00031.x
  50. Supply Chain Council(2001), Supply Chain Operations Model: Overview of SCOR Version 5.0, Supply Chain Council, Inc
  51. Wilson, D. T. and Mummalaneni, V. (1986), "Bonding and Commitment in Supplier Relationship: A Preliminary Conceptualization," Industrial Marketing and Purchasing, Vol. 1, No. 3, pp.58-66
  52. Zeithaml, V. A.(2000), "Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn," Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp.67-85 https://doi.org/10.1177/0092070300281007