The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Typology of Wholesalers in Dongdaemun Fashion Town according to Contractor Selection Criteria

동대문 패션 타운의 패션 타운의 도매업체 현황 및 협력 업체 선정 기준에 따른 유형화

  • Seo, Min-Jeong (Dept. of Clothing and Textiles, Hanyang University) ;
  • Lee, Ji-In (Dept. of Clothing and Textiles, Hanyang University) ;
  • Lee, Kyu-Hye (Dept. of Clothing and Textiles, Hanyang University)
  • Published : 2009.10.30
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Abstract

The current research focused on exploration of a well known Korean fashion and clothing industry cluster, Dongdaemun Fashion Town(DFT). Many clothing and fashion wholesalers in DFT with various business formats are trying to obtain competitive advantages. For the empirical study, a questionnaire was developed. Items measuring descriptive statistics for each business and contractor selection criteria were included in the survey. 161 data from Employees of various wholesalers of DFT were used for statistical analysis. Majority of DFT customers were buyers of Internet shopping malls and street retail shops. 64% of them used domestic contractors for sourcing products. Most of them managed less than three contractors. Contractor selection criteria were factorized as flexibility, production ability, stability, fame and location. Wholesalers were segmented into three groups: product oriented, flexibility oriented and stability oriented groups. Group differences in terms of business practices were assessed and strategic implications were included.

Keywords

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