FLOWER RESEARCH JOURNAL (화훼연구)

The Korean Society for Floricultural Science (한국화훼학회)
권호 표지

Exporting Promotion Strategy of Grafted Cacti

접목선인장 수출 증대 방안

  • 송천영 (한국농업대학 화훼학과) ;
  • 안덕현 (한국농업대학 화훼학과) ;
  • 조창휘 (경기도농업기술원 선인장연구소) ;
  • 정재운 (경기도농업기술원 선인장연구소) ;
  • 남상용 (삼육대학교 환경원예디자인학부)
  • Received : 2009.02.20
  • Accepted : 2009.03.19
  • Published : 2009.03.31

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Abstract

This study was conducted to establish a strategy to improve the grafted cacti export which has been stagnated in these year. To promote its exporting, first of all, Korean cactus producer needs to save the cost of labor by using bottom nutriculture system for the greater national competitiveness. Second, it is desired to diversify the export cactus items such as a new variety of Epiphyllum truncatum, big size of perfect brand, a finished package production to satisfy foreigner's demand coping with international market change of grafted cacti. On the other hand, Korean cultivar protection and national negotiation for a reducing tariff rate or an efficient plant inspection system are also needed.

본 연구는 최근 수출이 정체 상태에 빠져있는 접목선인장에 대하여 수출 증대를 위한 대책을 강구한 것이다. 첫째 수출용 접목선인장 생산비의 대부분을 차지하는 인건비를 절감하기 위하여 양액재배기술의 도입과 경영규모의 확대가 필요하다. 둘째, 외국 Buyer의 수요를 충족시킬 수 있도록 수요가 확인된 접목 게발선인장이나 대형 접목선인장 등과 같이 수출품목을 다양화하고 시장특성을 살린 적극적인 수출 촉진 대책이 필요하다. 셋째 완성형 접목선인장의 수출 촉진으로 부가가치를 증대하고 넷째, 수출용 접목선인장의 품종 및 재배기술의 개발과 이들 지적재산권의 보호 대책강화, 관세인하와 식물검역기간 단축 등의 국제적 교섭을 강화하여야 한다. 다섯째, 차별화된 브랜드와 새로운 마케팅 방법의 도입이 필요하다.

Keywords

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