Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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An Empirical Study on How the Quality Attribute and the Perceived Quality Effect to the Customer Attitude for Agricultural Products and Food Industry

농산물과 식품산업의 품질 속성과 지각된 품질이 소비자 태도에 미치는 영향에 관한 실증 연구

  • Choi, Hyun-Woo (6 sigma Major Dept, Business Administration, Seokyeong University Graduate School) ;
  • Ree, Sang-Bok (6 sigma Major Dept, Business Administration, Seokyeong University Graduate School)
  • 최현우 (서경대학교 대학원 경영학과 6시그마) ;
  • 이상복 (서경대학교 대학원 경영학과 6시그마)
  • Received : 2010.02.18
  • Accepted : 2010.03.08
  • Published : 2010.03.31
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Abstract

In this research, we study to find core factor of the perceived quality of internal quality and external quality factors on agriculture products and food industry. By empirical research, we prove that the perceived quality effects to the customer attitude on agricultural products and food Industry. The results of this research can contribute in working-level practical use about quality problem in agriculture products and food industry. The latest interest of customer attitude on agricultural products and food Industry is being rosed.

Keywords

References

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