Abstract
The purpose of this study is to set the relationship between the color evaluation on streetscape elements and the region's image. So the study cases are places having streetscape characters in color in insa-dong district. This study researched into the color satisfaction with District Unit Planning elements, streetscape colors evaluation, local attachments and attraction power between visitors and local store owners. And it was analyzed connection of various factors which influence on streetscape evaluation through covariance structure analysis. The results of the study are as follow; image of streets color in Insa-dong was made up five contents -Atmosphere, Dynamic, Arrangement, Characteristic Individuality and Refinement. Local attraction power of colors was evenly affected by each color image component and local attachments and building's colors. Finally, it found out attachment power on the colors that have high influence about visitors in the Insa-dong street.