Journal of Korea Society of Digital Industry and Information Management (디지털산업정보학회논문지)

Korea Society of Digital Industry and Information Management (디지털산업정보학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Strategy for Promoting Mobile Application Market

모바일 애플리케이션 마켓 촉진 전략에 관한 연구

  • 고낙현 (한국외국어대학교 대학원 경영정보학과) ;
  • 전중양 (건국대학교 밀러MOT스쿨 기술경영학과) ;
  • 배순한 (한양대학교 대학원 경영학과)
  • Received : 2011.02.20
  • Accepted : 2011.03.07
  • Published : 2011.03.30
Download PDF
⟨ Previous Next ⟩

Abstract

Mobile & Telecommunication industry have been improved in recent years, many different and different shape devices have been introduced and relative services also consistently have been developed as well. Mobile users also demand new service and diverse contents different from vice oriented services and its quality improvement. Recently Smartphone has shown up and changed Mobile & Telecommunication industry and lead activating the industry. Particularly Smartphone users enjoy many different functions and service provided by Application Market. Actually this Application Market would lead improving Mobile& Telecommunication industry. This fact is worthy of notice. Therefore This study focus on Application Market and analyse what determinants affect user's intention to use Application Market. Mainly e-Servqual and TAM model are applied and research model was established and empirically tested. As a result information, transaction and design quality significantly effect on user's intention and perceived usefulness and easy of use also significantly more effect on user's intention. There will be several implications to establish strategy for application market based on this results.

Keywords

References

  1. 한국인터넷진흥원, "Apple의 App Store, 애플리케이션 누적 다운로드 10억건 돌파", 글로벌 방송통신동향 리포트, 2009.
  2. LG경제연구원, "모바일 시장에 부는 기회의 바람, 앱스토어", 2009.
  3. KT경제경영연구소, "아이폰의 사회경제적 파급효과 분석", 2010.
  4. KT경제경영연구소, "아이폰이 가져올 변화 그리고 beyond iPhone," 2010.
  5. KT경제경영연구소, "앱스토어 도입과 모바일 서비스의 진화", 2010.
  6. 권지인, "국내외 모바일 애플리케이션 마켓 현황과 시사점", 방송통신정책, 제21권 제13호, 2009, pp.1-16.
  7. KT경제연구소, "통신사업자의 애플리케이션 스토어 활용 전략", 2009, pp. 1-29.
  8. 엄인용, "모바일 애플리케이션 스토어 수용에 영향을 미치는 요인에 관한 연구", 고려대학교 석사학위논문, 2010.
  9. 한국전자통신연구원, "모바일 앱스토어 기술 동향", 전자통신동향분석 제25권 제3호, 2010.
  10. 베타뉴스, "KT 쇼앱스토어 오픈, 어플 사고 파는 오픈마켓 지향", 2010. 01. 13.
  11. 정보통신산업진흥원, "앱스토어 현황분석: 미국시장을 중심으로", IT SPOT ISSUE, 2010.
  12. Cronin, J. J. and S. A. Taylor, "Measuring Service Quality: A Reexamination Extension," Journal of Marketing, Vol. 56, July, 1992, pp. 55-68.
  13. Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berr, "Ressessment of Expectation as a Comparison Standard in Measuring Service Quality : Implication for Future Research," Journal of Marketing, 58 (February), 1985.
  14. Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry, "A Conceptual Model of Service Quality and its Implications for Future Research," Journal of Marketing, 49(Fall), 1985.
  15. Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry, "SERVQUAL: A Multiple-Item Scale for Measuring Consumer PErceptions of Service Quality," Journal of Retailing, 64(1), 1988.
  16. Cronin, J. J. and S. A. Taylor, "Measuring Service Quality: A Reexamination Extension," Journal of Marketing, Vol. 56, July, 1992, pp. 55-68.
  17. Teas, R. K., "Expectations, performance evaluation and consumers' perceptions of quality," Journal of Marketing, 57, 1993, pp. 18-34. https://doi.org/10.2307/1252216
  18. Zeithaml, Valarie A. Parasuraman, Arvind Malhotra, "Service Quality Deliver through Web Sites: A Critical Review of Extant Knowledge," Academy of Marketing Science, 30, Vol. 4, 2002, pp. 362-375. https://doi.org/10.1177/009207002236911
  19. Zeithaml, Valarie A., Leonard L. Berry, and A. Parasuraman, "The Behavioral Comsequences of Service Quality," Journal of Marketing, 60(April), 1996, pp. 31-46.
  20. Zeithaml, Valarie A., Parasuraman, A. & Malhotra, A "A Conceptual Framework for Understanding e-Service Quality: Implications for Future Research and Managerial Practice," REORT, Marketing Science Istitut Cambridge MA, 2000.
  21. Wolfinbarger, Mary and Mary C. Gilly,". comQ: Conceptualizing, Measuring and Predicting e-Tail Qualiy", Working Paper, Report #02-100, Boston, MA: Marketing Science Institute, 2002.
  22. 이문규, "e-SERVQUAL : 인터넷 서비스 품질의 소비자 평가 측정 도구", 마케팅연구 제17권, 제1호, 2002, pp. 73-99.
  23. Ajzen, I. and Fishbein, M, "Belife, attitude, intention and behavior: An introduction to theory and research," Addison-Wesley, Cambridge MA, 1975.
  24. Ajzen, I. and Fishbein, M, "Understanding attitudes and predicting social behavior," Englewood cliffs, Prentice-hall, NJ, 1980.
  25. Davis, F. D. "A Technology Acceptance Model for Empirically Testing New end-user Information system: Theory and result, Doctoral Dissertation," Sloan school of management, Massachuserrs Institute of Technology, 1986.
  26. Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS Quarterly, Vol. 13, No. 3, 1989, pp. 319-340. https://doi.org/10.2307/249008
  27. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R., "User acceptance of computer technology: A comparison of two theoretical models," Management science, Vol. 35, No. 8, 1989, pp. 982-1003. https://doi.org/10.1287/mnsc.35.8.982
  28. 백상용, "조절변수 탐색을 위한 기술수용모형 메타분석", 경영학연구, 제38권, 제5호, 2009, pp. 1353-1380.
  29. Goodhue, D., "Comment on Benbasat and Barki's QuoVadis TAM article," Journal of Association for Information Systems, Vol. 8, No. 4, 2007, pp. 219-222. https://doi.org/10.17705/1jais.00125
  30. 안광호, 임병훈, "SPSS를 활용한 사회과학조사방법론", 학현사, 2004.
  31. 여운승, "다변량 행동조사", 민영사, 2000.