Journal of the Korean housing association (한국주거학회논문집)

The Korean Housing Association (한국주거학회)
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Response to Elderly Housing Integrated Apartments in the Perspective of Social Marketing

사회마케팅 관점에서 본 노인주거 통합형 아파트의 반응 연구

  • 박혜연 (서울디자인재단 전시기획과) ;
  • 이동주 (연세대학교 밀레니엄환경디자인연구소) ;
  • 이연숙 (연세대학교 주거환경학과)
  • Received : 2011.06.24
  • Accepted : 2011.12.23
  • Published : 2011.12.25
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Abstract

In relation to the environmental analysis system of social marketing, this study has analyzed the responses made by the future users of the integrated apartments for the elderly that are currently under development as an alternative for the housing of the aging society. By studying the comprehensive social benefits, individual benefits and the implied factors for conceptual and behavioral changes in terms of the integrated apartments for the elderly, some important study results were obtained for the practical application of the new alternative. The major points are as follows: Firstly, from social aspect, the respondents wanted to know in detail about the integrated apartments for the elderly, the new alternative was evaluated to be helpful in elderly life, and it was expected to be effective for supporting the elderly people from psychological aspect. Secondly, from supply aspect, it was revealed that an alternative for the integrated apartment for the elderly is required to be developed in details reflecting the diverse needs of the elderly people and to be developed with differentiating strategy, but its applicability may confront some difficulties. Thirdly, from private aspect, the respondents showed they would feel economic burden if an integrated apartment for the elderly is introduced actually.

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