Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
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A Research on Usage Factors of Mobile Microblogging Service

모바일 마이크로블로깅(Mobile Microblogging) 서비스의 사용요인에 관한 연구

  • Received : 2010.10.08
  • Accepted : 2011.06.15
  • Published : 2011.11.30
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Abstract

Microblogging is a Web2.0 technology that is used to manage online interpersonal relationship in SNS. Microblogging service allows the users to publish online brief text updates, usually less than 140~200 characters, sometimes images too. Recently, it becomes more and more popular. There are many reasons, the major one of which is that it can be perfectly combined with mobile. Based on technology acceptance model (TAM) and according to mobile service and microblogging service, this research adds four attributes : Perceived enjoyment, Habit, Mobility, Social Influence. It studies the factors that will impact on the way in which people use rapid developing Mobile Microblogging Service. This research will compare the influence factors and intension to use with the results from other studies with SNS and Mobile Microblogging Service, and then conclude the differences that can be generated in Microblogging.

Keywords

References

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