Korean Journal of Community Nutrition (대한지역사회영양학회지)

The Korean Society of Community Nutrition (대한지역사회영양학회)
권호 표지

Usefulness, Attitude for Using and Purchase Intention on Food Labeling of Housewives and University Students

주부와 대학생의 식품표시에 대한 유용성, 이용태도 및 구매의도 분석

  • Chung, Hye-Kyung (Department of Nutrition Services, Gangnam Severance Hospital, Yonsei University College of Medicine) ;
  • Kang, Ju-Hee (Department of Food and Nutrition, Yonsei University) ;
  • Lee, Hae-Young (Department of Food and Nutrition, Sangji University)
  • 정혜경 (연세대학교 의과대학 강남세브란스병원 영양팀) ;
  • 강주희 (연세대학교 식품영양학과) ;
  • 이해영 (상지대학교 식품영양학과)
  • Received : 2010.11.18
  • Accepted : 2011.02.09
  • Published : 2011.02.28
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Abstract

The purpose of this study was to examine the usefulness, attitude for using on food labeling such as nutrition labeling, organic food labeling and food additives labeling, and purchase intention in Korean housewives and university students. A total of 320 subjects participated in study from October to November in 2008. They answered to developed questionnaire and 300 subjects (149 housewives, 151 students) completed all questions. The statistical analyses were performed using by SPSS 17.0 package program. The rates of checking the nutrition labeling, organic food labeling and food additives labeling were 57.3%, 57.2% and 63.3%, respectively. Comparing housewives with university students, housewives showed significantly more positive usefulness, attitude for using, purchase intention in some questions about nutrition labeling, organic food labeling and food additives labeling (p < 0.05). Subjects who checked each food labeling on purchasing had more positive usefulness, attitude for using and purchase intention in all questions (p < 0.01). For nutrition labeling and organic food labeling, usefulness (each value of ${\beta}$ was 0.362, 0.354) and attitude for using (each value of ${\beta}$ was 0.336, 0.301) were independent factors for purchase intention (p < 0.001). For food additives labeling, only usefulness had an effect on purchase intention. In conclusion, usefulness, attitude for using food labeling and purchase intention were different between housewives and university students. Moreover, usefulness and attitude for using food labeling affected positively on purchase intention.

Keywords

References

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