Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
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Agent-Based Modeling Simulation Approach to Analyzing the Impact of Computer-Mediated Communication on Team Creativity Through Exploration and Exploitation

탐색 및 활용을 통한 컴퓨터 매개 커뮤니케이션의 팀 창의성에 관한 연구 : 에이전트 모델링 기법을 중심으로

  • 이건창 (성균관대학교 경영학부) ;
  • 한민희 (성균관대학교 경영학부) ;
  • 서영욱 (정보통신산업진흥원 SW공학센터)
  • Received : 2010.08.09
  • Accepted : 2010.12.22
  • Published : 2011.03.31
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Abstract

Among various types of creativity, team creativity has been always receiving attention from both practitioners and researchers because most of works are done in a team format in organizations. Therefore, it would be the best way for corporate performance to increase when team creativity is managed carefully to increase in a steadfast way. Though there are lots of ways to grow team creativity, this study explores the issue of increasing the team creativity by adopting CMC (computer-mediated communication) and exploration and exploitation, which were studied separately, but never analyzed together in the same research framework. Experiments to prove the validity of the research questions are based on ABM (Agent-Based Modeling) simulation. Netlogo language was adopted to build a prototype engine for the simulation engine. Experiment results revealed that in the short-term, both broad CMC mode with high exploration and exploitation, and local CMC mode with high exploration and exploitation result in higher team creativity than other types of combination. However, in the long run, broad CMC mode yields higher team creativity level than local CMC mode.

Keywords

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