Korean Journal of Occupational Health Nursing (한국직업건강간호학회지)

Korean Academic Society of Occupational Health Nursing (한국직업건강간호학회)
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Relationships among Nurses' Internal Marketing, Occupational Satisfaction and Organizational Commitment

병원 간호조직의 내부마케팅, 직무만족, 조직몰입 간의 관계

  • Oh, Suk-Hee (Department of Nursing, Jeonbuk Science College) ;
  • Moon, Seung-Tae (Department of Agricultural Education, Sunchon National University) ;
  • Kang, Hee-Sun (Sexual Harassment-Violence Counseling Center, Sunchon National University)
  • 오숙희 (전북과학대학 간호과) ;
  • 문승태 (순천대학교 농업교육과) ;
  • 강희순 (순천대학교 성희롱성폭력상담실)
  • Received : 2011.03.31
  • Accepted : 2011.05.17
  • Published : 2011.05.31
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Abstract

Purpose: This study investigates nurses' organizational commitment, internal marketing, and occupational satisfaction depending on their age, martial status, clinical experience and income. Methods: The subjects of this study were 350 nurses from six hospitals in Jeolla-do. The t-tests were used to analyze the differences in internal marketing, occupational satisfaction, and organizational commitment depending on their age, marital status, career, and income. The relationships among internal marketing, occupational satisfaction, and organizational commitment were analyzed by the path analysis. Results: The results of this study showed that organizational commitment was correlated with age, clinical experiences, and income, but not significantly associated with martial status. Education and training policy, benefit system, and fairness of the internal marketing were influencing factors on occupational satisfaction. These factors were correlated with organizational commitment through occupational satisfaction. Conclusion: This study addressed the relationships among nurses' internal marketing, occupational satisfaction, and organizational commitment. Based on the results, it is suggested that hospital organizations introduce more diverse incentive policies to enhance nurses' occupational satisfaction and organizational commitment.

Keywords

References

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