Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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Determining the Importance Values of Quality Attributes Using ASC

ASC를 이용한 품질특성의 중요도 결정

  • Jang, Heung-Yeop (Graduate School of Management of Technology, Sungkyunkwan University) ;
  • Song, HaeGeun (Department of Systems Management Engineering, Sungkyunkwan University) ;
  • Park, Young T. (Graduate School of Management of Technology, Sungkyunkwan University)
  • 장흥엽 (성균관대학교 기술경영대학원) ;
  • 송해근 (성균관대학교 시스템경영공학과) ;
  • 박영택 (성균관대학교 기술경영대학원)
  • Received : 2012.10.11
  • Accepted : 2012.10.17
  • Published : 2012.12.31
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Abstract

Purpose: Determination of the importance values of quality attributes is very important to integrate the Kano model with QFD. A new method to determine the importance values of quality attributes is proposed. Methods: ASC(Average Satisfaction Coefficient) is proposed in order to determine the importance values of quality attributes. To evaluate the effectiveness of ASC, a case study of modern TV sets is conducted, and the performance of ASC is compared with direct importance evaluation and AHP pairwise comparisons. Results: The result of ASC application is similar with those of direct importance evaluation and AHP pairwise comparison. Conclusion: ASC is an effective instrument to determine the importance values of quality attributes. It doesn't need a cumbersome process like AHP pairwise comparison, and can be calculated using the data for the conventional Kano model.

Keywords

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