Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Emerging IT Services Model : Cloud Business Model, Focused on M-Pesa Case

새로운 IT 서비스 모델, 클라우드 비즈니스 모델 : M-Pesa 사례 분석

  • Received : 2012.04.26
  • Accepted : 2012.08.10
  • Published : 2012.09.30
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Abstract

Cloud computing, which means a new way of deploying information technology(IT) in organizations as a service and charging per use, has a deep impact on organizations' IT accessibility, agility and efficiency of its usage. More than that, the emergence of cloud computing surpasses a mere technological innovation, making business model innovation possible. We call this innovation realized by could computing a cloud business model. This study develops a comprehensive framework of business model, first, and then defines and analyzes the cloud business model through this framework. This study also examines the case of M-Pesa mobile payment as a cloud business model in which a new value creation and profit realization schemes have been realized and industry value network has changed. Finally, this study discusses the business implications from this new business model.

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