Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

The Influence of Popular Culture in the Fashion Politics Phenomenon of Leader

리더의 스타일에 표현된 패션 폴리틱스 현상이 대중문화에 미치는 영향

  • Kim, Mikyung (Sookmyung Global Leadership Institute, Sookmyung Women's University)
  • 김미경 (숙명여자대학교 숙명리더십개발원)
  • Received : 2012.08.20
  • Accepted : 2012.10.02
  • Published : 2012.12.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to examine the influence of popular culture in fashion politics phenomenon of leader. As study methods the literature study concerning fashion phenomenon and nature of popular culture were used for theoretical background and visual data from magazine, news paper, and internet were used for exploratory study. The results of this study are as follows. First, fashion politics phenomenon of leader in fashion merchandising through the marketing strategy is characterized as commercial profit. These characteristics enable the fashion industry and popular culture affect the formation to provide opportunity. Second, the fashion politics phenomenon of leader projected through mass media are the fashion icons and strong role models that are copied by consumers, conformity the popular, set a powerful fashion trend. The conformity by the mechanism of the interaction of the public will contribute to the formation of popular culture. Third, Semotics symbolism expressed in the fashion politics phenomenon of the leader, the intended message is communicated to the public by creating a positive image. Positive image of the leader of the public support and acceptance is the power to create.

Keywords

References

  1. L. Kaid & A. Jonston(2001), Video style in Presidential campaigns: style and content of television advertising, Westport, CT:Praeger. p.123.
  2. Diana Crane(2000), 패션의 문화와 사회사. 서미석 역, 한길사, p. 291.
  3. "The Politics of Fashion", (2007, september23). Harper's BAZAAR US, Retrieved 2011. 03.10, from http://www.harpersbazaar.com/fashion/fashion-articles/politics-of-fashion-1007
  4. 김현진(2009. 11. 26), "아메리칸 클래식 vs 유러피안 럭셔리", dongA.com, 자료검색일 2011. 11.17, 자료출처 http://news.donga.com/O2/Column/celeb01/3/02
  5. Ben H. Rome(2009. 11. 11), "Last Chance For Lincoln's Coat", WELOVE, Retrieved 2012. 07.10, from http://www.welovedc.com/2009/11/11/last-chance-for-lincolns-coat/
  6. "G20 이후 남북관계 어디로 갈까", (2010. 11. 14), 연합뉴스, 자료검색일 2012. 06. 21, 자료출처 http://news.sbs.co.kr/section_news/news_read.jsp?news_id=N1000820320
  7. 자료검색일 2011. 11. 22 자료출처 http://www.mtholyoke.edu/-eklun20s/classweb/timeline.html
  8. 전병일(2010. 09. 17), "포위된 카다피 '운명의 주말' 반정부세력 트리폴리 진격", 조선일보 아카이브, 자료검색일 2011. 11. 23, 자료출처 http://www.chosun.com.
  9. John Storey(2006), Cultural Theory and Popular Culture. Athens: The University of Georgia Press, pp.18-32.
  10. Pierre Bourdieu(1986), Distinction: A Social Cntigue of the Judgement of Taete, R. Nece(trans), Cambridge, Mass: Harvard University Press, p.57.
  11. 박기성(1992), 대중문화와 문화산업, 평민사, pp.27-30.
  12. 김창남(1998), 대중문화의 이해, 한울 아카데미, p.43.
  13. 강지원(2012. 07. 27), "미 대선 캠프, 패션계와 짝짓기 바람", 한국일보, 자료검색일 2012. 08. 11 자료출처 http://news.hankooki.com/
  14. 임숙자 外(2011), 현대 의상사회 심리학, 수학사, pp.204-205.
  15. 김영삼(2006), "현대 패션에 나타나는 대중문화의 영향에 관한 연구", 복식 56(7), pp.58-67.
  16. Joan DeJean(2006), 스타일 나다, 최은정 역, 지안, p.11.
  17. R. Barthers(1977), Image-muxic-text. S. Heahte(Ed. and Trans.), London:Fontana. p.17.
  18. S. Hall(1997), The work of representation, In S, Hall (Ed.), Representation: Cultural representations and signifying practices, London Routledge, p.52.
  19. U. Eco(1979), A theory of semiotics, Bloomington, IN: Indiana University Press, pp.23-47.
  20. R. Barthers(1977), Image-muxic-text. S. Heahte(Ed. and Trans.), London:Fontana. p.36-53.
  21. M. Sturken & L. Cartwright(2001), Practices of looking. New York: Oxford University Press, pp. 92-103.
  22. 김치수 外(2002), 현대기호학의 발전, 서울: 서울대학교출판부, pp. 364-366.
  23. J. Fiske(1989), Understanding Popular Culture, Uniwin Hyman, p.31.
  24. 김영삼(2006), "현대 패션에 나타나는 대중문화의 영향에 관한 연구", 복식 56(7), pp.58-57.
  25. 자료검색일 2012. 08. 07 자료출처 http://www.ukopia.com/ukoLife//?sid=43&sub=62&page_code=read&uid=123382
  26. 조백(2011. 04. 12), "조백의 할리우드 in the AD: 미셸 오바마", dongA.com, 자료검색일 2012. 07. 27 자료출처 http://sports.donga.com/enter/3/02/20110415/36350587/3
  27. 자료검색일 2012. 08. 07 자료출처 http://blog.naver.com/PostView.nhn?blogId=hazzystory&logNo=110107201537&parentCategoryNo=43&viewDate=¤tPage=1&listtype=0&from=postLis
  28. 자료검색일 2012. 09. 08 자료출처 http://cafe.daum.net/edwinvmd/Fuhf/12?docid=eB7vFuhf122011080108535
  29. 홍승범(2011.04.29), "英 왕실결혼-"영국 경제에 드디어 봄바람 부나", KOTRA & globalwindow.org 자료검색일 2012. 09. 10 자료출처 http://www.globalwindow.org
  30. 자료검색일 2012. 07. 25 자료출처 http://www.vogue.com/magazine/article/from-the-archives-the-extraordinary-hillary-clinton/#1
  31. 자료검색일 2012. 07.25 자료출처 http://blog.naver.com
  32. 자료검색일 2012. 09. 10 자료출처 http://magazine.jungle.co.kr/cat_magazine_special/print_detail.asp?master_idx=12185&pagenum=1&temptype=5&page=8&code=&menu_idx=137&main_menu_idx=45&sub_menu_idx=59
  33. 자료검색일 2012. 07. 23. 자료출처 http://blog.naver.com/PostView.nhn?blogId=hazzystory&logNo=110107201537&parentCategoryNo=43&viewDate=¤tPage=1&listtype=0&from=postLis
  34. 자료검색일 2012. 09. 07 자료출처 http://blog.britishcouncil.or.kr
  35. 자료검색일 2012. 07. 30 자료출처 http://www.segye.com/Articles/News/International
  36. 자료검색일 2012. 09 .07 자료출처 http://blog.naver.com/celeb2010/20127374266
  37. 자료검색일 2012. 07. 23. 자료출처 http://memolog.blog.naver.com
  38. 자료검색일 2012. 07. 23. 자료출처 http://www.gemgem.co.kr
  39. 자료검색일 2012. 07. 23. 자료출처 http://cplace.chosun.com
  40. 자료검색일 2012. 07. 27. 자료출처 http://www.voakorea.com/content/obama
  41. "미셸미셸 오바마, 붉은색 드레스로 중국 국빈영접" (2011. 01. 20), 연합뉴스, 자료검색일 2012. 07. 27. 자료출처 http://live.joinsmsn.com/news/article/article.asp?total_id=4951975&ctg=
  42. "클린턴 장관 VS 미셸 오바마", (2011. 04. 25), 조선뉴스프레스, 자료검색일 2012. 07. 27. 자료출처 http://weekly.chosun.com/client/news/print.asp?nNewsNumb=002153100006&ctcd=C06
  43. Daniel H. Pink(2007), 새로운 미래가 온다, 김명철 역, 한국경제신문사, pp. 27-33.

Cited by

  1. The Effect of Personal Image on Self-Efficacy in Female University Students vol.18, pp.1, 2014, https://doi.org/10.12940/jfb.2014.18.1.37
  2. A Study about Fashion Designs to Establish the voter's favored Female Political Leader's Image through Survey Analysis vol.66, pp.7, 2016, https://doi.org/10.7233/jksc.2016.66.7.154
  3. The Fashion Style of German Chancellor Angela Merkel : A Study on Fashion Politics and Image Strategy vol.68, pp.4, 2018, https://doi.org/10.7233/jksc.2018.68.4.112
  4. Fashion in politics: what makes Korean female politicians wear ‘the suit’ not ‘a dress’? vol.12, pp.3, 2019, https://doi.org/10.1080/17543266.2019.1616832