The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Building Trust in Smartphone Environment -Focused on the Undergraduate Students in Busan-

스마트폰 환경에서의 신뢰 구축 형성 -부산지역 대학생을 중심으로-

  • 최유정 (부산대학교 경영학과) ;
  • 조동환 (경남과학기술대학교 벤처경영학과)
  • Received : 2012.01.17
  • Accepted : 2012.03.05
  • Published : 2012.03.28
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Abstract

Recently, the number of smartphone user is increasing fast, and many companies provide various mobile applications. However, not all applications remain at the smartphones, they could be deleted easily if users don't trust them. Therefore in this study, we try to develop the model of building trust to use the smartphone applications and examines the influences of ease of use, usefulness, enjoyment on user satisfaction and trust. For this study the 221 sets of data collected, who use the smartphones, were tested against the model using PLS 2.0. The results of this study are as follows. First, perceived ease of use had an effect on usefulness and enjoyment. Second, usefulness and enjoyment had an effect on user satisfaction and trust. We can derive the factors which affect building trust in smartphone applications through this study, and provide a guideline to mobile application vendors and providers.

최근 스마트폰 사용자수가 빠르게 증가하고 있으며 많은 기업들은 다양한 모바일 애플리케이션을 만들어내고 있다. 하지만, 만들어진 애플리케이션이 모두 사용자의 스마트폰에 오래 남아 사용되는 것이 아니라 신뢰하지 못하는 애플리케이션은 쉽게 삭제할 수 있다. 따라서 본 연구에서는 스마트폰 애플리케이션이 오래도록 사용되기 위해 필요한 스마트폰 사용 환경에서 신뢰 구축 모델을 개발하고 사용편의성, 유용성, 즐거움이 사용자만족도와 신뢰에 미치는 영향력을 검증한다. 이 연구를 위해 스마트폰 사용자 221명을 대상으로 한 설문을 사용하였으며, 분석에는 PLS 2.0이 사용되었다. 분석결과 사용편의성은 유용성과 즐거움에 유의한 영향을 미치며, 유용성과 즐거움은 사용만족도에, 사용만족도는 신뢰에 유의한 영향을 미치는 것으로 나타났다. 본 연구의 결과를 통해 스마트폰 애플리케이션 신뢰형성에 영향을 주는 요인을 파악해내고, 애플리케이션 개발 및 유통의 가이드라인을 제시할 수 있다.

Keywords

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