Journal of Korea Society of Digital Industry and Information Management (디지털산업정보학회논문지)

Korea Society of Digital Industry and Information Management (디지털산업정보학회)
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Study on factors affecting acceptance intention of smartphone - Focused on TAM Model -

스마트폰의 수용의도에 영향을 미치는 요인에 관한 연구

  • 노영 (나사렛대학교 호텔관광경영학과) ;
  • 이경근 (경기과학기술대학교 e-비즈니스과)
  • Published : 2012.12.30
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Abstract

In recent years, smartphone is the most widely used ubiquitous functionality. People do not want to just call other people any more by using a cellular phone; they want to connect to the Internet and use various applications. Hence, cellular phones need to become smart. A smartphone has an operating system and many applications. Specifically the goals of this research are; (1) to suggest theory framework of acceptance about smartphone based on TAM, (2) to examine relationships between exogenous variables. The research model and hypotheses were developed based on the theories of technology acceptance model. Questionnaire was used to collect data. The analysis of this study is designed as individual level to examine the causal relationship among variables. The the reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that social norms and individual innovation are major influential variables on the perceived usefulness of smartphone. Also, social norms are influential variables on the perceived enjoyment of smartphone.

Keywords

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