The purpose of this research is to provide basic information for future development of an effective brand identity when eating and designing space. This research used case investigation and surveys to evaluate brands and its strategies of architecture designs among brand coffee shop located the main market areas in Daegu. The result of this research is as following. First, the result of the relationship of surrounding environment in Location environmental factors shows that frequency of the location of downtown type is highest and office location type, residential location type, the location in the suburbs type are next in order. And the result of the architectural type considering accessibility shows that frequency of the exterior accessibility type is highest and interior accessibility type, building type are next in order. Second, the result of the elevation type considering the relationship of elevation window & exterior space in Exterior Environmental Factors shows that frequency of the one window type is highest and two windows type, no window type, three windows type are next in order. Third, the result of space type considering Spatial configuration & layout in Interior Environmental Factors shows that frequency of the simple type is highest and vertical expansion type, horizontal expansion type, general type are next in order.