FLOWER RESEARCH JOURNAL (화훼연구)

The Korean Society for Floricultural Science (한국화훼학회)
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Exporting Strategy of Cut Lily in Korea

절화 백합의 수출 증대 방안

  • Seo, Jeung Keun (Department of Horticulture, Dankook University) ;
  • Kim, Ji Hee (Department of Horticulture, Dankook University) ;
  • Song, Cheon Young (Department of Floriculture, Korea National Agricultural College) ;
  • Choi, Won Hoon (The Center of Research and Development of Lilium, Dankook University)
  • Published : 2012.12.30
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Abstract

The purpose of this study is to come up with ways for solving problems that arise in the course of export of the lilies and take measures for increasing exports. To reduce the cost of imports of the lily bulb that accounts for most of the production of export lilies. It is necessary to be able to develop domestic varieties preferred in export countries, and to produce the lily bulbs of developed varieties in bulk. It is also needed to construct a production complex specializing in the export by organizing a council between producer organizations and exporters and to expand into new markets in the Russian Far East and China which are geographical close to by coming out of the export system currently focused. In addition, it is required to develop products according to the season required by the importing country by figuring out the pattern of local consumption of the export market. Lastly, it is necessary to strengthen the international negotiations and to differentiate the brand new marketing methods to ensure tariffs are reduced and plant quarantine period is shortened.

본 연구는 백합의 수출과정에서 발생하는 문제점에 대한 해결방안을 마련하고 수출 증대를 위한 대책을 강구한 것이다. 수출용 백합 생산비의 대부분(50% 정도)을 차지하는 구근 비의 절감을 위하여 수출국가가 선호하는 국내 품종을 개발하고 개발 품종의 구근을 대량으로 생산할 수 있어야 한다. 생산자 조직과 수출업체의 협의체를 구성하여 수출전문생산단지를 구축하고 현재 일본에 집중된 수출구조에서 가까운 러시아와 중국 등의 다양한 국가로의 시장 개척이 필요하다. 또한 수출대상국 현지의 백합 소비 형태를 파악하여 백합수입국의 요구 시기에 맞추어 상품을 개발하여야 한다. 관세인하와 식물검역기간 단축 등의 국제적 교섭을 강화하고 차별화된 브랜드와 새로운 마케팅 방법의 도입이 필요하다.

Keywords

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