Abstract
These days, the change of the enterprises' recognition about the service quality, is becoming the issue. From improving the service quality after simply educating the sales representatives, the enterprises are emphasizing on how to build, plan, and practice the service quality strategy. For this reason, broadly seeing the enterprises's service stream is needed, and So, this study wants to get an answer by investigating enterprises' 'Strategic Service Vision'. For the concrete analysis, I studied the cases of the Fast fashion enterprises, - global SPA(Specialty store retailer of Private label Apparel) enterprises, which are spotlighted by young generations as well as the foreign and domestic fashion enterprises. In the clothing Industry, Fast fashion means to reflect speedly, make, and circulate the latest trends. So, it can be the suitable subject of the study of 'Strategic Service Vision', which subdivides the target market segments, and organizes the service concept, the operating strategy, the service delivery system. Therefore, this study has the meaning in showing the direction of the Strategic Service Vision for domestic Fast fashion enterprises to go to, as well as in watching visions by comparatively analysing (Spanish 'Zara', Japanese 'Uniqlo', American 'Gap'), which came in Korea among Fast fashion enterprises and are steadily progressing.
