The Journal of Korean Institute of Information Technology (한국정보기술학회논문지)

Korean Institute of Information Technology (한국정보기술학회)
권호 표지

Success Factors of SNS(Social Network Service) from the Perspective of Information System

정보시스템 관점에서의 SNS 성공 요인

  • 조현 (한국과학기술원 경영대학, 테크노 경영 연구소) ;
  • 박상선 (성공회대학교 경영학부)
  • Published : 2012.10.31
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Abstract

Recently, SNS(Social Network Service) is actively used so it will be needed to identify the factors influencing success for continuous spread. In this paper, we identify the success factors of SNS and verify them through the empirical analysis. We select basic variables from Information System (IS) Success Model and add specific variable from former research about SNS. System quality, information quality, service quality, security quality, user satisfaction and intention to use are selected as variables. The results show that system quality has no significant influence and security quality has no significant to intention to use. Information quality and user satisfaction have most influence among independent variables to user satisfaction and intention to use each.

최근 SNS가 활발하게 이용되고 있는 가운데 지속적인 보급을 위해서는 성공에 미치는 요인들을 규명해야 할 것이다. 본 연구에서는 SNS의 성공요인들을 규명하고, 실증적인 분석을 통해 성공요인을 검증하고자 한다. 정보시스템 성공 모형에 근거하여 기초적인 변수들을 선별하고, SNS에 특화된 추가 변수를 선택하였다. 변수로는 시스템 품질, 정보 품질, 서비스 품질, 보안 품질, 사용자 만족, 사용 의도를 도입하였다. 연구 결과 시스템 품질의 영향력은 유의하지 못했고, 보안 품질 역시 사용 의도에 영향을 미치지 못했다. 사용자 만족 및 사용 의도에 유의미한 영향력을 미치는 변수들 중에서는 정보 품질과 사용자 만족이 각각 가장 큰 영향력을 지님을 확인 하였다.

Keywords

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