Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Sociocultural Influences of Appearance and Body Image on Appearance Enhancement Behavior

외모에 대한 사회문화적 영향과 신체이미지가 외모향상추구행동에 미치는 영향

  • Park, Eun-Jeong (Dept. of Clothing & Textiles, Chonnam National University) ;
  • Chung, Myung-Sun (Dept. of Clothing & Textiles, Chonnam National University/Human Ecology Research Institute, Chonnam National University)
  • 박은정 (전남대학교 의류학과) ;
  • 정명선 (전남대학교 의류학과/전남대학교 생활과학연구소)
  • Received : 2012.03.19
  • Accepted : 2012.05.17
  • Published : 2012.05.31
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Abstract

This study investigates the effects of sociocultural influences and body image on appearance enhancement behaviors (facial management, clothing selection, and weight/figure management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju City, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analyze the data, a SPSS 18.0 statistics package was used, and descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis were conducted. The results were as follows. First, sociocultural influences were divided into three factors: parental influence, media influence, and peer influence. Overall sociocultural influences had positive effects on appearance enhancement behavior. Second, body image was divided into two factors: weight-concern and appearance-concern. Sociocultural influences had significant effects on overall body image. Third, body image appeared to have positive effects on overall appearance enhancement behavior.

Keywords

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