DOI QR코드

DOI QR Code

The Comparative Study of Public Library Valuation Using CVM: Case of the Payment Vehicles

조건부가치측정법(Contingent Valuation Methods)을 적용한 공공도서관 가치의 비교 연구: 지불수단을 중심으로

  • 표순희 (성균관대학교 정보관리연구소)
  • Received : 2012.05.23
  • Accepted : 2012.06.22
  • Published : 2012.06.30

Abstract

CVM (Contingent Valuation Method) has been most widely used for valuation of public libraries. However, there have been a debate on the validity of CVM in that many kind of biases could exist due to its hypothetical nature, the type of questions, payment vehicles and so on. To ensure the validity and reliability of public library valuation, this study analyzed the effects of payment vehicles to valuation using CVM. Three types of payment vehicle, tax, donation, fee were used to pay in hypothetical market. As a result, these payment vehicles estimated the different WTP and donation produced 14,542 won, which is the highest WTP.

본 연구는 도서관의 가치측정에 일반적으로 사용하고 있는 CVM(Contingent Valuation Method) 설계 시 필요한 지불수단이 가치금액에 미치는 영향을 분석하기 위해 수행되었다. CVM은 가상의 상황, 질문 유형, 지불 수단 등 다양한 세부적인 설계에 따라 측정값의 편의가 발생하기 때문에 이에 대한 검증이 요구되는데 특히, 지불수단은 해당 재화의 가치를 표현하는 메카니즘으로 가치에 큰 영향을 미친다. 이에 세금, 기부금, 이용요금이라는 세 가지 유형의 지불수단으로 동일한 공공도서관의 이용가치를 측정하였다. 측정 결과, 기부금은 개인이 월 14,542.3원을 지불할 의향을 보여 가장 높은 가치를 나타냈고 세금은 8,577.5원 지불의향이 있는 것으로 나타났다. 이용요금은 1회 방문에 1,612.7원을 지불할 의향이 있어 가장 낮게 측정되었으나 이를 월 단위로 할 경우 세금과 유사한 수준으로 나타났다.

Keywords

References

  1. 김재홍 (2006). 환경자원의 경제적 가치와 환경오염의 사회적 비용. 서울: 집문당.(Kim, Jae-Hong (2006). Economic value of environmental resources and social cost of environmental pollution. Seoul: Jipmoondang.)
  2. 김홍배 (2003). 정책평가기법: 비용-편익 분석론. 서울: 나남출판(Kim, Hong Bae (2003). Policy evaluation method: Cost-benefit analysis. Seoul: Nanam.)
  3. 문화체육관광부 (2009). 공공도서관의 경제적 가치 측정 연구. 문화체육관광부 연구보고서.(Ministry of Culture, Sports and Toursim (2009). Studing the economic value of Korean public libraries.)
  4. 이석원 (2006). 재원조달 메카니즘에 대한 지불의사 금액의 민감성 분석: 공적 노인요양보장제도 도입의 경제성 평가 사례. 한국행정학보, 40(4), 155-177.(Lee, Seok Won (2006). Analysing the sensitivity of WTP to funding mechanism: The case of benefit-cost analysis of public long-term care service. The Korean Association for Public Administration Review, 40(4), 155-177.)
  5. 정혜경, 정은주 (2007). 공공도서관의 가치평가를 위한 가상가치평가법 분석. 정보관리학회지, 24(1), 187-208.(Chung, Hyekyung, & Jung, Eunju (2007). An analysis of the contingent valuation method to measure the economic value of public libraries. Journal of Korean Society for Information Management, 24(1), 187-208.) https://doi.org/10.3743/KOSIM.2007.24.1.187
  6. 정혜경, 고영만, 심원식, 표순희 (2009). 도서관의 경제적 가치측정 연구의 탐색적 메타분석. 한국문헌정보학회지, 43(4), 117-137. http://dx.doi.org/10.4275/KSLIS.2009.43.4.117(Chung, Hye-Kyung, Ko, Young-Man, Shim, Wonsik, & Pyo, Soon-Hee (2009). An exploratory meta analysis of library economic valuation studies. Journal of Korean Society for Library and Information Science, 43(4), 117-137. http://dx.doi.org/10.4275/KSLIS.2009.43.4.117)
  7. 표순희, 정동열 (2008). 공공도서관 경제적 이용가치 측정방안에 관한 연구. 한국문헌정보학회지, 42(2), 219-234.(Pyo, Soon-Hee, & Jeong, Dong-Youl (2008). A study on the method of measuring the economic use value of public libraries. Journal of Korean Society for Library and Information Science, 42(2), 219-234.) https://doi.org/10.4275/KSLIS.2008.42.2.209
  8. 홍세희 (2005). 이항 및 다항로지스틱 회귀분석. 서울: 교육과학사.(Hong, Sae-Hee (2005). Binary Logistic Regression and Multinomial Logistic Regression. Seoul: Kyoyookbook.)
  9. Aabo, S., & Strand, J. (2004). Public library valuations, nonuse values, and altruistic motivations. Library and Informations Science Research, 26(3), 351-372. https://doi.org/10.1016/j.lisr.2004.01.003
  10. Aabp, S. (2005). Valuing the benefits of public libraries. Information Economics and Policy, 17, 175-198. https://doi.org/10.1016/j.infoecopol.2004.05.003
  11. Aabo, S. (2009). Libraries and return on investment: A meta-analysis. New Library World, 110, 311-324. https://doi.org/10.1108/03074800910975142
  12. British Library (2003). British Library economic impact assessment: Final report. London: Spectrum. [Confidencial Report].
  13. Delaney, L., & O'Toole, F. (2006). Willingness to pay: Individual or household? Journal of Cultural Economics, 30, 305-309. https://doi.org/10.1007/s10824-006-9021-8
  14. Durrance, J. C., & Fisher-Pettigrew, K. E. (2002). Toward developing measures of the impact of library and information services. Reference & User Services Quarterly, 42(1), 43-53.
  15. Griffiths, J.-M., King, D. W., & Lynch, T. (2004). Taxpayer return on investment in Florida Public Libraries: summary report. Florida: State Library and Archives of Florida. Available from http://dlis.dos.state.fl.us/bld/roi/pdfs/ROISummaryReport.pdf
  16. Green, D. P., Kahneman, D., & Howard, K. (1994). How the scope and method of public funding affect willingness to pay for public good. The Public Opinion Quarterly, 58(1), 49-67. https://doi.org/10.1086/269407
  17. Hider, P. (2007). How much as technical services worth? Library Resources & Technical Services, 52(4), 254-262.
  18. Holt, G. E., Elliott, D., & Moore, A. (1998). Placing a value on public library services. Retrieved from http://www.slpl.lib.mo.us/libsrc/restoc.htm
  19. Johnston, R. J., Swallow, S. K., & Weaver, T. F. (1999). Estimating willingness to pay and resource tradeoffs with different payment mechanism: An evaluation of a funding guarantee for watershed management. Journal of Environmental Economics and Management, 38, 97-120. https://doi.org/10.1006/jeem.1999.1077
  20. Jura Consultant (2005). Bolton's museum, library and archive services: An economic valuation. Edinburg: Jura Consultant.
  21. Lee, Soon-Jae, Chung, Hye-Kyung, & Jung, Eun-Joo (2010). Assessing the warm glow effect in contingent valuation for public libraries. Journal of Librarianship and Information Science, 42(4), 236-244. http://dx.doi.org/10.1177/0961000610380819
  22. Noonan, D. S. (2003). Contingent valuation and cultural resources: A meta-analytic review of the literature. Journal of Cultural Economics, 27, 159-176. https://doi.org/10.1023/A:1026371110799
  23. Michell, R., & Carson, R. T. (1989). Using surveys to value public goods: The contingent valuation method. Washington, D. C.: Resources for the Future.
  24. Rowe, Robert D., D'Arge, Ralph C., & Brookshire, David S. (1980). An experiment on the economic value of visibility. Journal of Environmental Economics and Management, 7, 1-19. https://doi.org/10.1016/0095-0696(80)90018-2
  25. Stevens, T. H., DeCoteau, N. E., & Willis, C. E. (1997). Sensitivity of contingent Valuation to alternative payment schedules. Land Economics, 73(1), 140-148. https://doi.org/10.2307/3147083
  26. Whitehead, J. C., & Finney, S. S. (2003). Willingness to pay for submerged maritime cultural resources. Journal of Cultural Economics, 27, 231-240. https://doi.org/10.1023/A:1026384602020