Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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Development of an Evaluation Model for R & D Technology Portfolio Based on Business Model Components

비즈니스 구성요소 분석을 통한 기업의 R&D 기술포트폴리오 가치평가모델

  • Kim, Young-Tae (School of Healthcare Management, Kyung Hee University) ;
  • Im, Kwang-Hyuk (Dept. of Electronic Commerce, Paichai University) ;
  • Lee, Sang-Chul (Dept. of Business Administration, Korea Christian University) ;
  • Park, Sang-Chan (School of Healthcare Management, Kyung Hee University)
  • Received : 2012.06.14
  • Accepted : 2012.07.11
  • Published : 2012.09.30
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Abstract

Purpose: The purpose of this research is to develop the methods for evaluating the business value of a company's technical portfolios. In this study, technical portfolios of 10 major manufacturers and e-Biz industries are examined first from a business model perspective. Subsequently, we suggest future direction of R&D for the pharmaceutical industry by deducing the leading industries sharing similar traits with the pharmaceutical industry. Methods: In order to evaluate and analyze the patents of the major leading industries based on the constituents of a business model, the target patents were selected through the following procedure. Results: First, In this study, using the data obtained from the patent analysis, the differences in the technology portfolios of specific business entities based on the constituents of their business models. Second, deduced business rules of particular business entities through classification analysis and role-model of pharmaceutical industry Conclusion: If enterprise discovers technological change and characters of other enterprise or technology, enterprise could judge a direction of technology which will be developed in the near term and a plan which utilized existing technology to increase enterprise's profits.

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References

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