Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Female Adolescents' Awareness of Health Harmfulness and Skinny Jeans Purchasing Behavior: Focus on the Effect of Appearance-Relative Behavior

여자 청소년들의 건강유해성 지각과 스키니 진 구매행동에 대한 연구 - 외모관련행동의 영향력을 중심으로 -

  • Ham, Seon-Ja (Major in Home Economics Education, the Graduate School of Education, Chung-Ang University) ;
  • Jung, Hye-Jung (Dept. of Home Economics Education, Chung-Ang University) ;
  • Oh, Kyung-Wha (Dept. of Home Economics Education, Chung-Ang University)
  • 함선자 (중앙대학교 교육대학원 가정교육전공) ;
  • 정혜정 (중앙대학교 가정교육과) ;
  • 오경화 (중앙대학교 가정교육과)
  • Received : 2012.02.03
  • Accepted : 2012.03.27
  • Published : 2012.06.30
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Abstract

This study investigates the effects of appearance-relative behaviors of adolescent female consumers on their awareness of heath harmfulness and skinny jeans purchasing behaviors and identifies the influential variables on the wearing satisfaction of skinny jeans. A survey was carried out with middle and high school female students and 386 responses were analyzed using descriptive analysis, factor analysis, a reliability test, and regression analysis. The results of this study were as follows, 1) From the results of the factor analysis on appearance-related behaviors and clothing benefits of skinny jeans for female adolescents, each of the variance assessments clearly showed factorial structures. 2) As a result of looking at the influences of appearance-relative behaviors on the clothing benefits of skinny jeans, respondents who paid more attention to their appearance tended to consider hygiene and activity comfort less important. In addition, respondents who had higher fashion concerns tended to consider aesthetic, practicability, desired trend, and activity comfort more important. 3) Respondents who had higher fashion concerns and considered activity comfort more important among skinny jeans benefits showed a higher level of satisfaction when wearing skinny jeans. However, respondents who thought aesthetic and health hygiene more important when buying skinny jeans showed a lower level of satisfaction when wearing skinny jeans. Female adolescents showed less satisfaction when wearing skinny jeans, as they perceived harmfulness about skinny jeans more.

Keywords

References

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  1. Effect of Sociocultural Attitude toward Appearance and Appearance Comparison on Appearance Management Behavior of Adolescents vol.39, pp.1, 2015, https://doi.org/10.5850/JKSCT.2015.39.1.1
  2. Characteristics study of women's skinny jeans patterns by brand vol.21, pp.5, 2013, https://doi.org/10.7741/rjcc.2013.21.5.708
  3. The Difference Analysis on the Preference and Desired Image of Skinny Jeans according to Demographic Characteristics vol.20, pp.4, 2016, https://doi.org/10.12940/jfb.2016.20.4.141