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A Study on the Effect of Organization's Environment on Acceptance Intention for Big Data System

빅데이터 시스템의 수용의도에 영향을 미치는 수용조직의 환경요인에 관한 연구

  • 김은영 (연세대학교 기술경영학협동과정) ;
  • 이정훈 (연세대학교 정보대학원) ;
  • 서동욱 (연세대학교 정보대학원)
  • Received : 2013.10.11
  • Accepted : 2013.12.13
  • Published : 2013.12.31

Abstract

Big data has become a worldwide topic. Despite this, big data accurately understand and acquire the business to take advantage of companies that were only very few. The purpose of this study is to investigate the factors that effect Korean firm's adopting big data system. Empirical test was conducted to verify hypotheses using extended technology acceptance model and we analyzed factors which affect the behavioral intention of big data System. Based upon previous researches, we have selected organization innovation, organization slank, organization information system infra maturity, perceived benefits of big data system, perceived usefulness, perceived ease of use, behavioral intention as variables and proposed a research model based on survey questionnaires. From those, we drew that perceived usefulness and perceived ease of use influenced the behavioral intention. The results of this study will increase the users' awareness on big data system and contribute to develop a way to enable the introduction of new technologies.

Keywords

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