The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The effects of culture, wedding makeup, and head dress on bride's image perception

문화 및 웨딩 메이크업과 헤드드레스가 이미지 지각에 미치는 영향

  • Lee, Eun-Sil (Dept. of Beauty Design, International University of Korea) ;
  • Kim, Min-Jung (Dept. of Beauty Design, International University of Korea)
  • 이은실 (한국국제대학교 미용예술학과) ;
  • 김민정 (한국국제대학교 미용예술학과)
  • Received : 2013.08.22
  • Accepted : 2013.12.16
  • Published : 2013.12.31
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Abstract

The purpose of this study was to examine interactive effect of wedding makeup, head dress, and perceiver's culture on bride's image perception. Image analysis was carried out by 10 photos which was designed for brides in their twenties with different makeup and head dress. Subjects were female university students in Seoul, Korea and 100 black female university students in Delaware, U.S. The result of study was as follows. Image perception by bride's makeup and head dress was classified as five dimensions: 'distinctive', 'tidy', 'elegant', 'soft', and 'beautiful'. There was a significant difference in image perception from culture and head dress. The result of interactive effect due to culture and makeup showed that Korean students perceived pink makeup as close to more elegant image, and American students felt orange makeup. We can know through above contents that there was significant difference in image perception by makeup and head dress between Korean and American students. Also, American students in general evaluated the photos (stimulus) presented positively compared to Korean students. This can be interpreted as a meaning that the degree to perceive each photos of American students was lower than Korean students.

Keywords

References

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