Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
권호 표지
DOI QR코드

DOI QR Code

How Can We Approach the Affective Quality? : A Study on the Affective Response and Structural Approach to the Affective Quality

감성의 이해를 통한 감성품질의 구조적 접근 방법에 관한 연구

  • Choe, Jaeho (Department of Industrial and Management Engineering, Daejin University)
  • 최재호 (대진대학교 산업경영공학과)
  • Received : 2012.11.25
  • Accepted : 2012.12.13
  • Published : 2013.02.15
Download PDF
⟨ Previous Next ⟩

Abstract

Affective quality is considered one of the most influential factors for the competitive power of consumer products. Since the human affective response is very abstract and comprehensive, it is very difficult to understand and manipulate the Affective Quality in scientific method. This study suggested the three-level hierarchical structure of the human affection according to the human affective response process, and subdivided the Affective Quality into three subordinate concepts such as 'Organoleptic Quality', 'Affective Quality Factor' and 'Overall Affective Quality.' Also the categories of adjectives which used to express the human affections for the three levels of affective structure were suggested. The results of this study could be used as a frame of systematic approach method to the Affective Quality.

Keywords

References

  1. Arora, R. and Stoner, C. (1996), The effect of perceived service quality and name familiarity on the service selection decision, Journal of Services Marketing, 10(1), 22-34. https://doi.org/10.1108/08876049610106699
  2. Chen, X., Barnes, C., Childs, T., Henson, B., and Shao, F. (2009), Materials' tactile testing and characterisation for consumer products' affective packaging design, Materials and Design, 30, 4299-4310. https://doi.org/10.1016/j.matdes.2009.04.021
  3. Choi, J. and Park, E.-A. (2012), Emotional Quality Factors of the Smartphone Interface Design, Journal of Digital Design, 12(1), 470- 478.
  4. Damasio, A. (1994), Descartes' error : Emotion, reason, and the human brain, NY: Avon Books, 127-164.
  5. Dov Te'eni, Jane M. Carey, Ping Zhang (2006), Human-Computer Interaction : Developing Effective Organizational Information Systems, Wiley.
  6. Gescheider, G. A. (1997), Psychophysics : The Fundamentals.
  7. Jeong, S.-H. (2007), Development a self-report questionnaire-type scale for measuring user`s emotions while using a product, Korean Journal of the Science of Emotion and Sensibility, 10(3), 403-410.
  8. Jung, H.-W. and Nah, K. (2007), A Study on the Meaning of Sensibility and Vocabulary System for Sensibility Evaluation, Journal of the Ergonomics Society of Korea, 26(3), 17-25.
  9. Koo, K.-M., Lee, J.-H., Kim, J.-M., Park, and J.-N. (2009), Evaluation of steering emotional quality with Intermediate Shaft Assembly according to Types and condition in steering system, Proc. Conf. on KSAE, 2501-2508.
  10. Nagamachi, M. (2010), Kansei/Affective Engineering, CRC Press.
  11. Park, K. S. (2000), Aesthetic Engineering and Sensibility Physiology, Yeongji Moonhwasa, Seoul, Korea.
  12. Russell, J. A. (2003), Core affect and the psychological construction of emotion, Psychological Review, 110, 1 145-172.
  13. Schwarz, F. (2010), Verstehen Sie Ihren Verstand, Germany.
  14. Zhang, P. and Li, N. (2005), The Importance of Affective Quality, Communications of the ACM, 48(9).

Cited by

  1. Effects of Surface Color and Morphology on the Mar Behaviors of Urethane-Acrylate Coatings vol.38, pp.1, 2014, https://doi.org/10.7317/pk.2014.38.1.1
  2. Affective Evaluation for Human-centered Lighting Environment Design : Focused on Office Spaces using LED lighting vol.29, pp.10, 2015, https://doi.org/10.5207/JIEIE.2015.29.10.025
  3. Affective quality improving method for service fields by analysing customers' affective sensory responses vol.44, pp.4, 2016, https://doi.org/10.7469/JKSQM.2016.44.4.897