The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Analysis of Creative Content Policy in Korea -Effect of Extrinsic Rewards on Intrinsic Motivation-

국내 창조산업 콘텐츠 진흥정책의 동기구축효과에 관한 연구 -수혜자 만족도를 중심으로-

  • 정윤경 (순천향대학교 신문방송학과) ;
  • 김미선 (이화여자대학교 커뮤니케이션미디어연구소)
  • Received : 2012.11.09
  • Accepted : 2012.12.13
  • Published : 2013.01.28
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Abstract

This study explores the performances of Korean content policies to subsidize creative content industry. This study conducts survey on 402 creative industry employees. Research result shows that the current policy has some effects of extrinsic rewards on intrinsic motivation in subjects' perception of market development. Besides the perception, however, Korean subsidize policy sees to have low performances in general. The findings suggests that the industry subjects are not satisfied with the current policies. It is necessary to reconsider the direction of the contests policy.

본 연구는 국내 창조산업 콘텐츠 진흥정책의 성과를 측정하기 위한 목적을 지니며, 국내 창조산업 종사기업 402개 업체를 대상으로 동기구축효과를 살펴보았다. 분석결과, 콘텐츠 진흥정책의 수혜자들은 장르별, 매출별로 평균 3.5 이하의 낮은 정책 만족도를 나타냈고, 특히 매출규모가 낮은 업체의 만족도가 더 낮은 것으로 나타났다. 이는 국내 진흥정책이 창조적 자산을 지닌 다양한 집단의 동기를 충족시키지 못하고 있음을 의미한다. 그러나 정책 수혜 집단이 시장 성장에 대해 긍정적으로 인식하고 있는 점은 진흥정책의 긍정적 성과로 파악된다. 또한 비수혜 집단의 정책 기대치가 높은 점은 국내 진흥 정책의 지속적 확장이 필요함을 의미한다. 반면, 수혜 여부에 관계없는 국내 시장에 대한 유사한 문제의식, 저조한 정책 도움 정도 평가 등은 현행 진흥정책의 재고가 필요함을 시사한다.

Keywords

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