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Case Study for RFID Applications from Business Model Perspective

RFID 응용 사례 연구 : 비즈니스 모델 관점

  • 정석인 (한국전자통신연구원(ETRI) 사업화본부) ;
  • 김대식 (한동대학교)
  • Received : 2013.03.04
  • Accepted : 2013.03.15
  • Published : 2013.03.31

Abstract

Despite the vast potential opportunities of RFID technology in various industrial applications, deployment of RFID applications is rather limited to meet a large industrial demand in Korea. We conducted in-depth case study to organize the RFID applications in business model framework in order to provide practical insights for the development of innovative RFID applications. Throughout extensive searching for RFID applications in literature, web, news, and policy reports, we first classified passive RFID applications, mobile RFID applications, and active RFID applications. Value creation and implementation issues are compared and analyzed for each of RFID applications using Afuah and Tucci business model. This study can contribute in establishing future development of RFID technology, competitive business strategy, and government policy to stimulate Korea RFID industry.

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