The Journal of Fisheries Business Administration (수산경영론집)

The Korean Society of Fisheries Business Administration (한국수산경영학회)
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A Study on the Promotion of Retail Business on Primary Fisheries Cooperatives in Korea

수협 단위조합 소매사업 발전 방안에 관한 연구

  • Park, Joon-Mo (Fisheries Economic Institute/Research Fellow, National Federation of Fisheries Cooperatives)
  • Received : 2013.04.22
  • Accepted : 2013.06.17
  • Published : 2013.06.30
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Abstract

This study aims to examine problems of retail business operated by primary fisheries cooperatives and provide some suggestions for enhancing their retail business function. It reveals that although sales business function of fisheries cooperatives is very important for the members of Korean fisheries cooperatives, their performance and efficiency outcomes have been disappointing. The research offers six suggestions in two categories to resolve the issues. In the first category as a marketing plan for retail business of primary fisheries cooperatives, first, enhance of marine products business using local specialty goods. second, expanded of on-line shopping mall and third, joint marketings among primary cooperatives are necessary. In second category as an assistance plan of National Federation of Fisheries Cooperatives(NFFC) for primary fisheries cooperatives, First, we needed to making logistics system for fisheries. Second, conducting retail business consulting for primary fisheries cooperatives. Finally, human resource development programs are needed. Primary fisheries cooperatives have to discipline faithfully as a cooperatives for NFFC roles as a cooperatives. So making marine products sales business as a core of a economy business of primary fisheries cooperatives in Korea is very important.

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References

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Cited by

  1. The Impact of The Sales Scale to Fisheries Products Processing Business on Primary Fisheries Cooperatives in Korea vol.46, pp.3, 2015, https://doi.org/10.12939/FBA.2015.46.3.001