Journal of the Korea Institute of Information and Communication Engineering (한국정보통신학회논문지)

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
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The Solution Process of Successful Technology Commercialization - Focus on the Government Funded Enterprises -

성공적인 기술사업화를 위한 솔루션 프로세스 - 정부의 기술개발지원사업 참여기업을 대상으로 -

  • Park, Jae-Sue (Industry-Academic Cooperation Foundation, Paichai University) ;
  • Park, Jung-Yong (Choongchung Institute Regional Program Evaluation, Daejeon Division)
  • Received : 2013.02.07
  • Accepted : 2013.03.20
  • Published : 2013.07.31
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Abstract

Technology commercialization or new product development (NPD) is the complete process of bringing a new product to market. This paper presents a framework for a technology firm to think about its commercialization strategy in an environment where the established firms have tight control over the government funded. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. Market-oriented item will overcome the lack of capacity, and will ensure the success of SME.

중소기업의 기술사업화는 인적, 자원 등 인프라의 부족을 극복하는 과정으로서 기술사업화 전략을 찾아가는 것은 무엇보다도 중요하다. 불리한 조건을 극복하는 가장 명확한 방법은 시장지향적인 마케팅기획의 엄격함에 있으며 마케팅에 대한 기업가의 이해 여하는 기술개발과정에 중요하다. 모니터링단계에서 시장지향적인 기획이 중요하다는 현상을 파악하고 있으며, 기업의 기술사업화가 시장지향적 기술 및 제품 개발을 우선하는 아이템의 중요성을 강조한다. 시장지향적 아이템이 중소기업의 역량부족을 해결하고 성공을 보장할 것이다.

Keywords

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