The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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The Determinants Towards the Use of University Smartphone Application's System: Focused on Mobile Environments

대학행정 어플리케이션 이용에 미치는 결정요인: 모바일 환경을 중심으로

  • 손달호 (계명대학교 경영정보학과) ;
  • 박준우 (계명대학교 경영정보학과 대학원)
  • Received : 2012.07.04
  • Accepted : 2013.03.01
  • Published : 2013.03.31
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Abstract

The advancement of information and communication technology have brought the increase and the diversification of the digitalized information, which can be shared at any time from any place. Especially, with the recent spread of smartphone usage, the amount and the diversity of information have increased to amounts that are difficult to quantify. Within such an era of accelerated accumulation and diversification of digitalized information, the informatization of universities is becoming a critical factor for institutional advancement. Thus, universities are developing smartphone applications to provide easily accessible administration services, and support the information needs of each administration process by keeping a relationship with students from admission to post-graduation. This research systematically defines a university smartphone application, distinguishes its system quality factors, and studies the effects they have on satisfaction, intention of reuse, and intention of electronic word-of-mouth. The results showed that the security factor of system quality did not have a significant effect on satisfaction. The responsiveness and the empathy factors of service quality did not show a significant effect on satisfaction. Moreover, it was found that a higher user satisfaction for smartphone applications has a significant influence on intention of reuse and on the intention of electronic word-of-mouth.

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