Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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Consumer perception, expectation and satisfaction levels of wear comfort of hiking gear

등산복의 착용쾌적감에 대한 인식, 기대수준 및 만족도

  • Yoo, Hwasook (Department of Clothing & Textiles, University of Ulsan)
  • 유화숙 (울산대학교 의류학전공)
  • Received : 2013.06.11
  • Accepted : 2013.07.23
  • Published : 2013.08.30
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Abstract

The purpose of this study was to examine the consumers' image and factors of wear comfort, expectation and satisfaction levels of wear comfort of hiking gear in order to investigate the consumer perception of wear comfort of hiking gear. The questionnaires were distributed to 400 people in their 40s and 50s and, 260 of which were used to data analysis. The questionnaires were comprised of questions about the image, factors, expectation and satisfaction levels of wear comfort of hiking gear, and demographic characteristics. Data were analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis, ANOVA, Duncan test, T-test with SPSS 19.0 IBM for Windows. In demographic characteristics, 43.5% of respondents were male and people under 45 years of age were at 17.7%, those between 46 and 50 with 46.5%, those between 51 and 55 with 28.9%, those between 56 and 60 with 6.9%. The results of this study are as follows. Responses of male and female consumers to image of wear comfort were similar and ten or more mentioned reponses by men were well-being and freedom from pain, stretchability, light weight, absorption of sweat, softness. Wear comfort of hiking gear was shown to include mobility/pressure factors, moisture factor, psychological factor, tactile/keeping body temperature factors. It was shown that the expectation and satisfaction levels of wear comfort of hiking gear were relatively high and were not influenced by consumer's sex and age, but were affected by the objective of mountaineering.

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