Journal of the Korea Society for Simulation (한국시뮬레이션학회논문지)

The Korea Society for Simulation (한국시뮬레이션학회)
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A Study on Improvement of the Logistic System in Social Commerce using Simulation

시뮬레이션을 활용한 소셜커머스의 물류시스템 개선방안 연구

  • 구승환 (서울과학기술대학교 IT정책전문대학원 산업정보시스템 전공) ;
  • 노승민 (서울과학기술대학교 IT정책전문대학원 산업정보시스템 전공) ;
  • 장성용 (서울과학기술대학교 글로벌융합산업공학과)
  • Received : 2013.02.01
  • Accepted : 2013.08.30
  • Published : 2013.09.30
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Abstract

The research focuses on the method to improve the Logistics considering investigating the present state of the fast growing social commerce. The improving Logistics is the jointed transport system, which proposes the concept of the packaged delivery for customers in same area and the condition-specific benefits as the transport cost and delay period. Customers in this system will obtain the advantage as the decrease of transport cost and social commerce companies will make the effect about growing the number of customer and the sales by the lowest price in the online markets. There are 7 scenarios for simulation. The performance assessment of the results from simulation is carried out by total number of orders, finished number of orders, sales, delivery times, delivery cost, earlier rate of delivery, and fluctuation of number of wrong delivery. The results of the research show that the total number of orders, finished number of orders and sales are increased, while the times and cost of delivery are decreased.

본 연구는 최근 온라인 쇼핑몰에서 급성장하고 있는 소셜커머스의 물류시스템을 개선하는 것을 목적으로 하고 있다. 개선하고자하는 물류시스템은 공동배송 시스템으로 동일 지역에서 구매하는 고객에게 묶음 배송 개념을 제안하며, 배송비 및 배송기간에 따른 조건별 혜택을 제시한다. 본 시스템으로 인해 소비자는 배송비 절감이라는 이익을 누릴 수 있게 되며, 소셜커머스 업체는 온라인 최저가 실현을 통해 고객증가와 함께 매출이 증가하는 효과를 가져 올 수 있을 것이다. 시뮬레이션 모델은 기존의 배송시스템과 개선된 시스템 모형으로 나뉘며, 시뮬레이션을 위한 입력 자료는 실제 소셜커머스에서 판매가 이루어진 결과자료를 토대로 하였다. 시뮬레이션을 위해 7가지의 시나리오를 구성하였으며, 시뮬레이션의 평가는 총주문건수, 완료주문건수, 상품매출액, 배송횟수, 배송비, 조기배송율, 오배송건수의 증감으로 실시한다. 시뮬레이션 결과 개선되는 물류시스템에서 총주문건수, 완료주문건수, 상품매출액이 증가하였으며, 배송횟수 및 전체적인 배송비는 줄어드는 것을 알 수 있었다.

Keywords

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